61–70 of 98 posts
I much prefer the plain packaging because: - The anime picture is embarrassing to receive in the mail / at work. - The picture itself is kind of creepy, someone walking past my desk once even described it as 'rapey'. - I can reuse the box. - I am not 6.
Those are great points. I'm actually hoping to be convinced that I should stop using the new box, because it costs more. Maybe I should start calling this the plain vs. rapey test.
I used to receive Candy Japan in the "plain" box to Australia, and the customs sticker declaring the value & contents took up most of the space on the box.
In a past life I founded/operated a conversion rate optimization company. One of our all time most successful tests was related to this story and happened almost by accident. The client had just rolled out new packaging and wanted help validating the change statistically, very similar to this situation. Their metric was measuring upsells to a premium product after a purchase, and like Candy Japan, found statistically…
>10% bump.
>15% bump.
>40% bump in sales.
>50%+ bump in sales.
Was that cumulative (i.e., 1.1 * 1.15 * 1.4 * 1.5 ≈ 2.7 total) or relative to the base figure?
In a past life I founded/operated a conversion rate optimization company. One of our all time most successful tests was related to this story and happened almost by accident. The client had just rolled out new packaging and wanted help validating the change statistically, very similar to this situation. Their metric was measuring upsells to a premium product after a purchase, and like Candy Japan, found statistically…
How many sales would Amazon have today if they went back to their 2000s website look?
The decorated box might not even have the best drawing, but indicates that the salespeople went the extra mile
In a past life I founded/operated a conversion rate optimization company. One of our all time most successful tests was related to this story and happened almost by accident. The client had just rolled out new packaging and wanted help validating the change statistically, very similar to this situation. Their metric was measuring upsells to a premium product after a purchase, and like Candy Japan, found statistically…
I wonder if you could have gotten a similar result from the same models holding the old box?
I suddenly get p-values now. Why has no one ever explained it like this before?
> In a world where it makes no difference which package is sent, you would get a result as significant as this 80% of the time. I suddenly get p-values now. Why has no one ever explained it like this before?
How about a plain box in some relevant color (sakura blossom pink? :) ), hand-stamped with the Candy Japan logo? In my mind's eye, that'd remain classy enough not to be creepy/cringy/embarrassing (as https://news.ycombinator.com/item?id=11641715 complains), but would also have sort of a personal touch to it. Having a couple rubber stamps made and stamping each box during packaging wouldn't probably cost an awful lot.…
> In a world where it makes no difference which package is sent, you would get a result as significant as this 80% of the time. I suddenly get p-values now. Why has no one ever explained it like this before?
Earlier quoted context omitted.
"Rapey"? Are you serious? I'm just really having trouble wrapping my head around this. How does that picture convey anything close to "rapey"?
I don't agree with the connotation, but unfortunately there are negative associations in American culture with older white men who are into anime or other Japanese cultural artifacts.