Earlier quoted context omitted.
I find a lot of those brand loyalist tend to be foolish in many ways. They make decisions based on emotion, rather than analytical thought. I worked in retail for a good part of a decade, and I was dumbfounded by the number of people who would never buy another product from X manufacture based on a single poor experience with one product. It's simply an emotional response to their unpleasant experience which results…
You mean someone who spends days sleeping on the sidewalk in a tent to buy the new version of a pocket computer isn't buying based on analytical thought? The thing is, I can understand staying up late and going to a midnight release of something like folks have done for a new Harry Potter book or a new Halo release. Following that up with staying up late reading the stories of the characters you already know to find…
They are also powerful status symbols, like having an expensive Rolex. Someone who is first in their circle with a new iDevice is like a minor celebrity and gains attention and status. Depending on their position that can be converted to things like enterprise sales, intimate partners, etc..