I have a small pile of friends in publishing, so I'll take this from the other side. The reasons for the publishers' apparent insanity are: * Contrary to popular belief, physical production is NOT the single largest part of a book's cost. In fact, even before ebooks, the cost of paper and ink and shipping was actually a pretty negligible part of the final cost. Most of the cost of a book is the highly-skilled labor i…
>> "Even ebooks need specialized design and typesetting" I must confess to being baffled by all this talk of typesetting, for the following reasons: 1) My ebook readers (Calibre and iBooks, mostly) algorithmically render and reflow the text to arbitrary typefaces, sizes, columnar layouts, etc. Isn't this "typesetting?" And isn't it taking place entirely in software? [0] 2) Latex consumes a plain-text (aka neither des…
When I'm translating plain text (Markdown-ish) input to LaTeX, I spend a bit of time going through by hand making sure all my formatting has converted correctly, any accents or non-roman characters are correct, the single- and double-quotes are correct, I haven't accidentally copy-pasted any ligatures, I have included hyphenation for nonstandard words, I've included any relevant non-breaking spaces, figures and headings and captions are flowing correctly, etc. etc. And all of these are still necessary when producing an ebook.
It's maddeningly detail-oriented, but the results are really noticeably much better, and in many cases make the difference between the text being readable and not. It's a bit like the cue dots at the movie theater---if you're not looking for them, you don't notice your uninterrupted experience unless the projectionist screws something up.