Earlier quoted context omitted.
You sure about that scale? It doesn't seem particularly hard to check off 10 items off that list. I tried a previous failed idea, an idea I didn't follow up on yet and an idea I'm currently working on and got 8, 10 and 12 respectively, skipping some items I don't have an answer for. I mean I would consider all three of those good ideas, but I definitely wouldn't call them brilliant.
What were the 12 that you ticked off? I would love to see an idea that hit 12 of them - I can’t think of an idea in history that has hit 12 if you mark fairly. From my conversations with people about this list there seems to be quite a divergence in how people are marking off if their idea meets a criteria or not. For example, people consider that their idea is not easy to replicate because someone like them could no…
¹ Arguably uncertain about this one so willing to bring it down to 11.
I can see some flaws in this list though. For one thing, anyone who ticks 1 will also tick 23 for example. 16 ("Is 100x better than any current product or service.") is also very subjective.
I didn't tick "Cannot be easily replicated" and, for the reasons you mentioned, that's essentially untickable. Google cannot be easily replicated, but that's because Google's been around a decade.