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Apple picks Gemini to power Siri

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Re: Apple picks Gemini to power Siri

#591

Post by everfrustrated »

a_paddy wrote: post #50
mdasen wrote: post #26

Earlier quoted context omitted.

Where does it say that it won't be white-labeled? Yes, Apple is acknowledging that Google's Gemini will be powering Siri and that is a big deal, but are they going to be acknowledging it in the product or is this just an acknowledgment to investors? Apple doesn't hide where many of their components come from, but that doesn't mean that those brands are credited in the product. There's no "fab by TSMC" or "camera sens…

Apple won't take the risk of being blamed for AI answers being incorrect. They will attribute Google/Gemini so users know how to be mad at if it doesn't work as expected.

There's zero chance Apple would want to end up with a situation of "buy our iPhone with Gemini" competing with "buy our Android with Gemini".

They will do everything possible to avoid that and so re-brand is the only likely outcome.

Re: Apple picks Gemini to power Siri

#592

Post by sumedh »

overfeed wrote: post #182
Fiveplus wrote: post #42

The writing was on the wall the moment Apple stopped trying to buy their way into the server-side training game like what three years ago? Apple has the best edge inference silicon in the world (neural engine), but they have effectively zero presence in a training datacenter. They simply do not have the TPU pods or the H100 clusters to train a frontier model like Gemini 2.5 or 3.0 from scratch without burning 10 year…

> The writing was on the wall the moment Apple stopped trying to buy their way into the server-side training game like what three years ago? It goes back much further than that - up until 2016, Apple wouldn't let its ML researchers add author names to published research papers. You can't attract world-class talent in research with a culture built around paranoid secrecy.

> You can't attract world-class talent in research with a culture built around paranoid secrecy.

Would giving more money/shares help?

Re: Apple picks Gemini to power Siri

#593

Post by mschuster91 »

sandytoast wrote: post #439
mschuster91 wrote: post #385

Earlier quoted context omitted.

In the current US environment, no one can survive going against Trump, and as recently evidenced, this is meant literally. The US, for all intents and purposes, is now a kleptocracy. Rule of law, freedom of speech, even court orders, all of that doesn't matter any more in practice. There will always be some way for the federal government to strong-arm anyone into submission.

Not with that attitude they can’t. Let’s see what happens to the first person to call his bull shit. If jpow folds or is actually indicted, you may be right. Let’s see what happens with Exxon though i think they’re gonna bend the knee.

> Let’s see what happens to the first person to call his bull shit

Well, ICE just executed a woman in broad daylight with multiple cameras filming, and a day later you got Kristi Noem standing on a podium with a slogan referencing to an OG Nazi massacre [1][2] and half the US government gaslighting the country, spreading outright lies [3] without consequences so far.

When they can get away with this level of lies, they can get away with anything. Trump's infamous "I Could ... Shoot Somebody, And I Wouldn't Lose Any Voters" quote [4] wasn't a joke - it was a clear prediction of what he intended to enable eventually.

[1] https://www.billboard.com/music/music-news/tom-morello-trump...

[2] https://www.deutschlandfunk.de/80-jahre-massaker-lidice-100....

[3] https://www.abc.net.au/news/2026-01-08/what-happened-in-minn...

[4] https://www.npr.org/sections/thetwo-way/2016/01/23/464129029...

Re: Apple picks Gemini to power Siri

#594

Post by Ntrails »

virgil_disgr4ce wrote: post #583
alexkundera wrote: post #499

Earlier quoted context omitted.

Apple is always behind on industry trends, but when they adopt them eventually, they become mainstream and cool. This is what will happen with the folding phones this year, if rumors are true.

> Apple is always behind on industry trends Huh, I always thought it was the other way around (whether people liked it or not): ditching floppy disks, ditching cdroms, prioritizing BT over wired earphones, etc. I am glad, though, that they were forced to stick with USB-C if I'm not mistaken.

> prioritizing BT over wired earphones

Bluetooth sucks, needing to charge headphones sucks. I'm still bitter :p

> I am glad, though, that they were forced to stick with USB-C if I'm not mistaken.

Now I have a boatload of apple chargers which will all be made into landfill for the good of the planet when i next upgrade my phone. Thank you so much.

Re: Apple picks Gemini to power Siri

#595

Post by ksec »

echelon wrote: post #479
ksec wrote: post #475

Earlier quoted context omitted.

>If nothing else, this was likely driven by Google being the most stable of the AI labs. I dont think the model is that much different if they thought Siri was half decent enough for so long. Judging from the past 10 years, I would say this is more likely driven by part of a bigger package deal with Google Search Placement and Google Cloud Services. When everything else being roughly equal. Instead of raising price a…

> I would say this is more likely driven by part of a bigger package deal with Google Search Placement and Google Cloud Services. Can the DOJ and FTC look into this? Google shouldn't be able to charge a fee on accessing every registered trademark in the world. They use Apple get get the last 30% of "URL Bars", I mean Google Search middlemen. Searching Anthropic gets me a bidding war, which I'm sure is bleeding Google…

>Can the DOJ and FTC look into this?

I guess this venture into politics more than anything else. And I am opinionated on the subject.

But other than that, the point worth centred on is Apple no longer care as much as being the best. They care much more about extracting best business deals and money out of their current position. Which is very different to Steve Jobs era, No money can put crap on his plate.

Re: Apple picks Gemini to power Siri

#596

Post by elzbardico »

aurareturn wrote: post #504
elzbardico wrote: post #173

Models are becoming commodities, and their economy doesn't justify the billions required to train a SOTA model. Apple just recognized that.

Models are becoming less like commodities. They're differentiating with strengths and weaknesses. When Chinese labs gain more traction, they will stop releasing their models for free. At that point, everyone who wants SOTA models will have to pay.

Having to pay has nothing to do with a good being a commodity. I have to pay for sugar, but there is no big difference between brands that justify any of them commanding a monopoly rent, so, sugar is a commodity. The same is more or less true of LLMs right now and unless someone comes up with a new paradigm beyond the transformers architecture, there is no reason to believe this commodification trend is going to be reversed.

Most of the differentiation is happening on the application/agent layer. Like Coworker.

The rest of it, is happening on post-training. Incremental changes.

We are not talking about EUV lithography here. There are no substantial moths of years of pure and applied research protected by patents.

Re: Apple picks Gemini to power Siri

#597

Post by aurareturn »

elzbardico wrote: post #596
aurareturn wrote: post #504

Earlier quoted context omitted.

Models are becoming less like commodities. They're differentiating with strengths and weaknesses. When Chinese labs gain more traction, they will stop releasing their models for free. At that point, everyone who wants SOTA models will have to pay.

Having to pay has nothing to do with a good being a commodity. I have to pay for sugar, but there is no big difference between brands that justify any of them commanding a monopoly rent, so, sugar is a commodity. The same is more or less true of LLMs right now and unless someone comes up with a new paradigm beyond the transformers architecture, there is no reason to believe this commodification trend is going to be r…

Normal software has way less moat than SOTA labs.

SOTA AI models can have different architectures, vastly different compute in training, different ways of inferencing, different input data, different RL, and different systems around the model. Not to mention the significant personal user data that OpenAI is collecting.

Saying SOTA AI models are like sugar is insane.

Re: Apple picks Gemini to power Siri

#598

Post by jonwinstanley »

Workaccount2 wrote: post #58

If nothing else, this was likely driven by Google being the most stable of the AI labs. Gemini is objectively a good model (whether it's #1 or #5 in ranking aside) so Apple can confidently deliver a good (enough) product. Also for Apple, they know their provider has ridiculously deep pockets, a good understanding and infrastructure in place for large enterprises, and a fairly diversified revenue stream. Going with An…

With Anthropic or OpenAI they would have had to pay for it, but Google already pay them $20bn+ per year to be the default search engine - so they just knock $1bn off Google's bill for Gemini

Re: Apple picks Gemini to power Siri

#599

Post by bushbaba »

helsinkiandrew wrote: post #496
cush wrote: post #159

Earlier quoted context omitted.

> Gemini is objectively a good model (whether it's #1 or #5 in ranking aside) so Apple can confidently deliver a good (enough) product Definitely. At at this point, Apple just needs to get anything out the door. It was nearly two years ago they sold a phone with features that still haven't shipped and the promise that Apple Intelligence would come in two months.

> Definitely. At at this point, Apple just needs to get anything out the door They don't though, Android is clearly ahead in AI integration (even Samsung are running TV ads mocking iPhones AI capability) yet still iPhones sales are breaking records - the majority of their phone buyers still prefer an iPhone over an AI capable other phone. They can take their time to develop AI integration that others can't deploy - '…

I don’t need a Siri LLM. The current Siri is more than adequate for responding to texts and calling while driving. A lot of the “ai integrations” is marketing material for features nobody will actually use

Re: Apple picks Gemini to power Siri

#600

Post by Tagbert »

Ntrails wrote: post #594
virgil_disgr4ce wrote: post #583

Earlier quoted context omitted.

> Apple is always behind on industry trends Huh, I always thought it was the other way around (whether people liked it or not): ditching floppy disks, ditching cdroms, prioritizing BT over wired earphones, etc. I am glad, though, that they were forced to stick with USB-C if I'm not mistaken.

> prioritizing BT over wired earphones Bluetooth sucks, needing to charge headphones sucks. I'm still bitter :p > I am glad, though, that they were forced to stick with USB-C if I'm not mistaken. Now I have a boatload of apple chargers which will all be made into landfill for the good of the planet when i next upgrade my phone. Thank you so much.

Oddly, Apple has gotten a lot of criticism for not including chargers be default with their phones for this specific reason.
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