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AI overviews cause massive drop in search clicks

arstechnica.com

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Re: AI overviews cause massive drop in search clicks

#591

Here is the experience when clicking a link on mobile: * Page loads, immediately when I start scrolling and reading a popup trying to get tracking consent * If I am lucky, there is a "necessary only". When unlucky I need to click "manage options" and first see how to reject all tracking * There is a sticky banner on top/bottom taking 20-30% of my screen upselling me a subscription or asking me to install their app. U…

>* If I am lucky, there is a "necessary only".* I never use those. I suspect that in many cases if there are "legitimate interest" options¹ those will remain opted-in. ---- [1] which I read as "we see your preference not to be stalked online, but fuck you and your silly little preferences we want to anyway"

Recently, I've discovered Consent-O-Matic for Firefox [1], which rejects some cookie preferences. Not all of them, but it still helps here and there.

[1] https://addons.mozilla.org/en-US/firefox/addon/consent-o-mat...

Re: AI overviews cause massive drop in search clicks

#592
post #417

Earlier quoted context omitted.

Dear lord please don’t use an AI overview answer for food safety. If you made a bet with your friend and are using the AI overview to settle it, fine. But please please click on an actual result from a trusted source if you’re deciding what temperature to cook meat to

Idk. Maybe that's true today (though even today I'm not sure) but how long before AI becomes better than just finding random text on a website? After all, AI can theoretically ask follow-up questions that are relevant, can explain subtleties peculiar to a specific situation or request, can rephrase things in ways that are clearer for the end user. Btw, "What temperature should a food be cooked to" is a classic exampl…

> Btw, "What temperature should a food be cooked to" is a classic example of something where lots of people and lots of sources repeat incorrect information, which is often ignored by people who actually cook. Famously, the temp that is often "recommended" is only the temp at which bacteria/whatever is killed instantly

I love this reply because you support your own point by repeating information that is technically incorrect.

To qualify myself, I have a background in food service. I've taken my "Food Safe" course in Ontario which is not legally mandated to work in food service, but offered by our government-run health units and many restaurants require a certificate to be employed in any food handling capacity (wait staff or food prep).

There is no such thing as "killed instantly." The temperature recommendations here in Canada, for example, typically require that the food be held at that temperature for a minimum of 15 seconds.

There is some truth in what you say. Using temperature to neutralize biological contaminants is a function of time and you can certainly accomplish the same result by holding food at lower temperature for a longer period of time. Whether this makes the food "taste better" or not depends on the food and what you're doing.

Sous Vide cooking is the most widely understood method of preparation where we hold foods at temperatures that are FAR lower than what is typically recommended, but held for much longer. I have cooked our family Thanksgiving Turkey breast at 60C sous vide, and while I personally like it... others don't like the texture. So your mileage may vary.

My point is that you're making a bunch of claims that have grains of truth to them, but aren't strictly true. I think your comment is an application of the dunning kruger effect. You know a little bit and because of that you think you know way more than you actually do. And I had to comment because it is beautifully ironic. Almost as if that paragraph in your comment is, itself, AI slop lol

Re: AI overviews cause massive drop in search clicks

#593
post #583

Earlier quoted context omitted.

YouTube is 20 years old now. Either the encrapification is very slow or they landed on a decent ad model. Plus there is a subscription that eliminates ads. I think it’s a great experience for users. Many creators also seem to do well too. I think this should be the model for a new generation of search. Obviously there will be ads/sponsored results. But there should be a subscription option to eliminate the ads. The k…

Its encrapification is real. It has been slow though, mostly affecting niche interests and smaller creators. And the ad experience has definitely gotten worse, but adblockers help. Try using youtube without and adblocker.

My YT premium recently expired for a payment issue and ffs the ads are absolutely insane.

Re: AI overviews cause massive drop in search clicks

#594

A lot of the comments here are along the lines of "websites are often hostile, and AI summaries are a better user experience" which I agree with for most cases. I think the main thing to be worried about is that this model is undermining the fundamental economic model the internet's currently based on. If I create content like recipes, journalism etc, previously I had exclusive rights to my created content and could…

> I think the main thing to be worried about is that this model is undermining the fundamental economic model the internet's currently based on. This would be lovely. > I think the worst case scenario is that people stop publishing content on the web altogether. The most likely one is that search/summary engines eat up money that previously came from content creators. More than likely, people return to publishing con…

And Google would still use AI to get money by using that content without having to access your website. Besides that, creating content IS work for a lot of people. Ads and affiliated links are part of the monetization model that works the best, sadly. What you are saying is "people should just code for fun and curiosity, their income should come from elsewhere" while Google is making money with Gemini. It's not necessarily wrong, but it sounds dismissive.

Re: AI overviews cause massive drop in search clicks

#595

Of course slow, shitty web sites also cause a massive drop in clicks, as soon as an alternative to clicking emerges. It's just like on HN, if I see an interesting title and want to know what the article is about, I can wince and click the article link, but it's much faster and easier to click the HN comments link and infer the info I want from the comments. That difference is almost entirely from the crappy overdesig…

> it's much faster and easier to click the HN comments link and infer the info I want from the comments

Except the other commenters didn't read the article either. Now you're all basically just LLM using the title as a prompt.

Re: AI overviews cause massive drop in search clicks

#596
post #208

Earlier quoted context omitted.

So you believe in free lunch. If the ad sites die, the AI crawlers will rise the hosting costs of all others sites buy putting more traffic on them. So either they start adding ads too or the sites die also

Before web advertising the entire web was a "free lunch" — if by free lunch you mean individuals putting their sites up; their only compensation being some degree of joy at spreading and sharing their passion. The early web was eccentric and kind of … "shambly", but I would not be upset if we returned to that.

Before AI crawler web traffic for sites was less.

So now individuals putting up their sites face the risk of higher traffic fees.

Re: AI overviews cause massive drop in search clicks

#597
post #208

Earlier quoted context omitted.

So you believe in free lunch. If the ad sites die, the AI crawlers will rise the hosting costs of all others sites buy putting more traffic on them. So either they start adding ads too or the sites die also

Before web advertising the entire web was a "free lunch" — if by free lunch you mean individuals putting their sites up; their only compensation being some degree of joy at spreading and sharing their passion. The early web was eccentric and kind of … "shambly", but I would not be upset if we returned to that.

The “web” has been ad infested since shortly after Netscape was introduced. Are people forgetting about the X11 pop under ads and the “punch the monkey” banner ads.

Re: AI overviews cause massive drop in search clicks

#598
post #208

Earlier quoted context omitted.

So you believe in free lunch. If the ad sites die, the AI crawlers will rise the hosting costs of all others sites buy putting more traffic on them. So either they start adding ads too or the sites die also

No, I pay for Apple News, Slate, Stratechery, Downstream+ (podcast), Accidental Tech podcast, etc. I donate to electoral-vote.com via Patreon. Most of my news comes from podcasts and those ads don’t bother me as much as web ads. I said I wasn’t morally opposed to them. I don’t use any app that is ad supported without the option to pay for an ad free experience the same with streaming services.

That's not my point.

Thanks to AI crawlers the traffic costs will rise and all the sites who were ad free either need additional income, most likely ads, or will shut down.

Re: AI overviews cause massive drop in search clicks

#599

I've written high-quality technical how-tos for many years, starting with PC World magazine articles (supported by ads), a book that helped people learn Ruby on Rails (sales via Amazon), and more recently a website that's good for queries like "uninstall Homebrew" or "xcode command line tools" (sponsored by a carefully chosen advertiser). With both a (small) financial incentive and the intrinsic satisfaction of doing…

The pattern repeats itself. Come, use our services, it's free, it will be good for you. Users elevate the service to a monopoly. And then the behemoth thinks that the users - who gave their blood so the behemoth could grow - are now more like a nuisance and kills those that are the most vulnerable. Every year they put the threshold higher and it results in more and more people getting burned. Of course the big, estab…

What you describe is more like the traditional VC structure for most businesses. Provide low cost services while they need to grow user base -- as user base is established the model now needs to extract value from the users - quality drops and the costs increases.

It happens for all VC based products since the drive on returns of invested capital is so high.

Put another way -- early stage products that every uses and love (in most not all cases) should not be assumed to be the end product.

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