Earlier quoted context omitted.
It's not the ads you are consenting to, its the personal data collection and targeting. You could have non-personalized, or contextual ads. But those are much less effective.
> You could have non-personalized, or contextual ads. But those are much less effective. This is a lie that has been perpetuated for a very long time. 1. There's no definite proof they are much less effective 2. Even if they are less effective, is it a bad trade-off when weighed against life-long pervasive and invasive tracking?
You're talking benefits to society and/or the consumer; the only thing that matters is (often short-term) profits.