Apple apologizes for iPad 'Crush' ad that 'missed the mark'

Post by Workaccount2 » Fri, May 10, 2024, 2:22 PM UTC

gizmo wrote: post #246

I don't understand the outrage. It's cgi, and very obvious cgi at that. The items bend and explode in an exaggerated cartoon fashion. It's whimsical. No instruments have been destroyed. No actual paint has been spilled. We don't get mad at destruction in a pixar movie. We cheer when rock stars smash their actual guitars after a live performance. We don't live in a culture that abhors destruction. Do people just not r…

Post by dogman144 » Fri, May 10, 2024, 2:23 PM UTC

shmageggy wrote: post #156

brundolf wrote: post #128

Earlier quoted context omitted.

I'm not Japanese and it was upsetting to me Not because eg one piano got destroyed; surely that happens all the time, even on camera for eg movies and such. But there was something about watching beautiful objects be destroyed, in slow motion, gratuitously, and with an upbeat/sunny tone, that just aesthetically made me squirm in my seat

It goes beyond aesthetics for me. It's like they took everyone's deepest fears about technology and AI, that it will replace or "crush" authentic human experience and creativity, and they just embraced and celebrate it by literally crushing representations of human creativity. At least I'm glad the corporate types were actually honest about their goals, though, instead of their typical doublespeak

Post by Workaccount2 » Fri, May 10, 2024, 2:24 PM UTC

userbinator wrote: post #556

nico wrote: post #498

This has been at the front of HN for 10+ hours and has almost 300 points Seems like there really is no bad publicity

But will this publicity help Apple sell more iPads?

Post by caycep » Fri, May 10, 2024, 2:24 PM UTC

yousif_123123 wrote: post #530

I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device. I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a jo…

Post by LeifCarrotson » Fri, May 10, 2024, 2:25 PM UTC

mateus1 wrote: post #549

yousif_123123 wrote: post #530

I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device. I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a jo…

It is also a false equivalence. An iPad will never replicate the beauty of a human playing a piano or a violin. It’s dumb consumerism trying to make us believe that life comes down to buying rather than living.