Mental note...be sure to see the final design before I sign the contract.
iPhone Pocket
581–590 of 1001 posts
Re: iPhone Pocket
#582Earlier quoted context omitted.
You can see just from this thread how the tech world reacts to the fashion world.
HN commenter logic: 'if I don't understand it, this is clearly wrong' 'If someone doesn't spend money irrationally like I spend money irrationally its bad' There is indeed a blind spot.
Well said
Re: iPhone Pocket
#583It sucks that most people don’t see the pocket as the perfect overlap between fashion and tech. It’s the ideal Issey Miyake bag, it’s just something tech people won’t get.
That and the design misattributions. Even going in blind, if you actually read the Newsroom post and find the Store page, you can figure out that this isn’t even an Apple product. It’s an ISSEY MIYAKE product. If you end up finding any of the Vogue articles, it says right in the article that this was a design project initiated by and done within ISSEY MIYAKE by an ISSEY MIYAKE team, with some input from Apple employees they (proactively) approached and talked to.
Re: iPhone Pocket
#584Hacker news is probably not Apple's core audience for this product. I recently saw in Southeast Asia everybody had their phone with a strap going around their neck. Which is why Apple made a first party case recently that does this. Apple's making products to cater towards international trends. People paying a lot of money for a fabric product is not unheard of, simply take a walk around the nicer mall in your area w…
Precisely.
People don't need to carry wallets anymore. No cash, no physical plastic credit card. It's little surprise that the purse will trend smaller as people need to carry less and less inside it.
Apple is hitting a revenue growth plateau, which means the time has come to expand into adjacent categories. In a world where people put their phones into purses, why not the purse? And at a Apple-brand price point to match?
Re: iPhone Pocket
#585Had to make sure it wasn't April 1st.
lol, people on HN learning that fashion is a thing is always hilarious to watch.
Re: iPhone Pocket
#586I always have a little chuckle when I see people holding a tiny delicate smartphone in a massive fat case to protect it from the damage it will inevitably take in normal use. I always think that it would have been better if they had just made the phone itself a little tougher!
Cases are an ablative layer of protection, you can’t get the same thing by making larger phone of some uniform material.
Young kids can go through multiple cases each of which look like they have been run over, but it’s relatively common for adults to replace a case.
Re: iPhone Pocket
#587Hacker news is probably not Apple's core audience for this product. I recently saw in Southeast Asia everybody had their phone with a strap going around their neck. Which is why Apple made a first party case recently that does this. Apple's making products to cater towards international trends. People paying a lot of money for a fabric product is not unheard of, simply take a walk around the nicer mall in your area w…
Apple is a tech company. Their last two tech products (Vision Pro and iPhone Air) were colossal and unexpected failures. The industry is holding it's breath.
We already know Apple can manufacture lifestyle products and market fashion to fashionable people - that's not the issue. We're starting to turn the corner on Apple's true desire to stop competing. They can't innovate like they used to with the iPad and the Apple Watch; the "new" Apple products today are expensive alternatives to superior products. Apple's most-lucrative investments are turning out to be the App Store and iCloud, software investments that have nothing to do with their hardware quality. So we're now in the awkward position of getting precisely zero innovative hardware and tons of useless and expensive bric-a-brak like iPhone Pockets and iPad laptop-cases to convince people the ecosystem doesn't need to compete to be fun.
On the one hand, yes, I am not the target audience for this in the same way I would ignore the Apple CPAP machine. On the other hand, this is setting a new low for Apple that hadn't been challenged since the polishing cloth debacle. Nothing here is innovative and it seems to confirm the industry's broader suspicion that Apple's business model is bankrupt.
Re: iPhone Pocket
#588Awww... I was so much hoping for an iPhone that will fit into my pocket. The 1st iPhone SE was the perfect form factor. But no, Apple's phones just had to grow and grow and grow like cancer ... In my opinion, the fact that Apple is now selling a bag to carry your oversized phone around in, is an admission that they failed to make phones that are convenient to carry.
One of the subtext reasons is that women’s’ clothing lacks proper pockets for whatever sexist reason, so a pocket you wear on the outside can seem like a great idea.
Surely you're not suggesting that modern women's fashion is governed by some vestigial sexism and not actual desires and wants of consumers who are otherwise spoiled for choice when it comes to any other property of their garments, whether functionality, style, colouring, percent coverage of any and all body parts, etc.
Re: iPhone Pocket
#589I always have a little chuckle when I see people holding a tiny delicate smartphone in a massive fat case to protect it from the damage it will inevitably take in normal use. I always think that it would have been better if they had just made the phone itself a little tougher!
And then worry about what colour they are going to buy while not a single picometre of that colour is visible in many cases.
Re: iPhone Pocket
#590I don't think selling a useless product for ridiculous amount is a problem for Apple. I do think that selling an ugly product is a problem for Apple.