Earlier quoted context omitted.
Only: the iPhone did not have first mover advantages. There were plenty of mobile phones out there before that could download and run apps, and Apple didn't even have their famous app store at the beginning of the iPhone, either.
They were the first device with a big display and a first-class web browser. That created the smartphone market you now take for granted but was completely revolutionary at the time when most devices had tiny screens and half their physical size was a keyboard. The other big thing is more subtle: the iPhone was the first major break in the carriers’ value-extraction model. It was common that you’d get phones with hal…
> [...] when most devices had tiny screens and half their physical size was a keyboard.
Ie Apple introduced a new, arguably better, entrant into an existing market, and managed to grow that market.
But I can see your argument that you can re-interpret being that first to really commit to a big touch-screen only and (almost) no buttons to be a 'first move'. (Though a different comment mentioned that Apple wasn't the first here either?)
The iPhone was definitely a successful device!