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How to succeed in MrBeast production (Leaked PDF)
581–590 of 1001 posts
Re: How to succeed in MrBeast production (Leaked PDF)
#582It's interesting to see the discussion from two different angles—there's a lot of support for the type of A/B/C delineation in parts of this thread, and some people who decry it in other parts. I was on the set for one of the productions, and I'll just say at the time I thought the experience was a one-off for one of the bigger productions they've put on. Since reading other people's stories, it seems more a case whe…
One thing I find interesting over the last few weeks since this was released (and other MrBeast drama) is how there is now a separation between MrBeast the person and MrBeast the company. Before today, it was never differentiated. Since the drama started, I've seen more news and people (like yourself) clarify that you mean the company vs the person, and I'm not sure its warranted. While everything was going good, MrB…
Honestly I never met Jimmy even though I was in his studio for two weeks working on the video. I did meet a ton of his employees, many of whom I'd gladly work with again, just not on a MrBeast production.
I just can't speak to Jimmy Donaldson himself. Not even sure how much he's involved in the day to day at the company (outside of being the public face).
Re: How to succeed in MrBeast production (Leaked PDF)
#583Earlier quoted context omitted.
It is at least self-aware on that front: the first page says “Sorry in advance for all the run on sentences and grammar issues, I’m a youtuber not an author haha.”
That shows a total lack of self respect in my opinion. You don't have to be an author to put even the tiniest effort into your writing in a professional letter like that.
Know your audience. This seems an intentional affectation.
Like a dude who puts in an hour of work to nail the "just rolled out of bed" look. Whether its a good or bad idea is debatable, but either way its not due to lack of effort.
Re: How to succeed in MrBeast production (Leaked PDF)
#584> Lot of people critiquing this, but you can't deny the success. You could say that about literally any shady business. Imagine seeing a PDF proving tobacco leaders knew for decades that it caused cancer and saying what you did. Being monetarily successful does not mean you’re good or shouldn’t be criticised.
Ignoring the ethics of Mr Beast, he is producing real videos at an incredibly high volume and they consistently do numbers. None of those videos is easy to make. Sure, it's maybe not great to be so impressed by logistics or supply chain of a tobacco company, but from a business and systems view some of it is interesting
Honestly to this day, I don't know what he did wrong, it seems like a concerted effort to take him down and/or grifters want to profit from his downfall by 'exposing' him.
The allegiations seems to have been:
- His shows are scripted to varying degrees - I think this should be obvious to anyone old enough to not think santa's real.
- Some of his friends/production staff did some bad stuff (I won't elaborate). These people are not MrBeast, but sovereign individuals. Production staff in the movie industry rotates at a weekly rate.
- His productions are a shitshow, with tons of stress overtime, last minute heroic saves etc. - If you've read/watched anything Adam Savage has written, you'll realise unfortunately the entire film industry is like this, with everything being on a tight timeline. Practical sets often can be set up once and get destroyed during filming. If somebody messes up, it's often weeks of work and millions of dollars down the drain.
Re: How to succeed in MrBeast production (Leaked PDF)
#585Earlier quoted context omitted.
> How much has that specific chosen culture contributed to their enormous success in that market? You see this across industries. Even Google, in the early days, was people working crazy hours, sweating the details, and just generally grinding. It is something like a law of nature that extraordinary results require extraordinary effort from extraordinary people.
How does that align with Dan Luu’s article “95th percentile isn’t that good”[1] and the general observation so many of us have that the companies we work for and interact with and buy from are executing so badly on so many fronts? That is, most programmers aren’t good programmers, most managers aren’t good managers, most salaries aren’t good salaries, most salespeople aren’t good salespersons, most workflows aren’t e…
It aligns, because 95th percentile isn't that good. It's right there in the title.
Exceptional, outsized, market-beating results often only happen once you crack the one-in-a-thousand levels of effort, talent, etc.
The combination of two things both at 95th percentile is one way you can get there, but - obviously - staying at that level at multiple, mutually-reinforcing fronts simultaneously is harder than staying there for just one skill.
Re: How to succeed in MrBeast production (Leaked PDF)
#586I hate the actual content he produces - the first time I watched it, I kept thinking it's a trailer because of all the cuts and I wondered, where is the actual video, when I realized no, I am watching the actual video - but I have to commend the grind.
He is trully obsessive about getting the most views, almost soullessly designing the perfect viral content, caring about every second. He literally starts with the thumbnail and title and only then works out the rest of the video!
I also like this 2 years old video of visiting his studio. This guy literally sleeps in his giant studio, everything is super optimized.
https://www.youtube.com/watch?v=lUzpK0tGFcE
Of course the end result is entirely pointless. But still. I respect the grind.
(I also love when he "builds 1000 houses in Africa" or whatever, and he usually never even mentions the country or the place name. It's not that important. But at least he does some good, I guess.)
Re: How to succeed in MrBeast production (Leaked PDF)
#587It might be interesting to contrast MrBeast’s management approach with that of Marques Brownlee (MKBHD). He is also a successful YouTuber who leads a team that puts out videos on several channels. While his videos don’t have the huge production scale of MrBeast’s, they seem to be produced on short deadlines and must require close coordination among his team. If I were young and wanted to work in online media producti…
MKBHD intentionally has a small team that makes relatively low budget videos. I think MKBHD mainly has a relatively large audience because he was very early to the high quality videos game on YouTube. I wouldn't be surprised if his edge is lost now and his viewership does not grow faster than would be expected of an active channel of his size. Not to hate on him, but just saying that's in sharp contrast with what MrB…
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Re: How to succeed in MrBeast production (Leaked PDF)
#588> Lot of people critiquing this, but you can't deny the success. You could say that about literally any shady business. Imagine seeing a PDF proving tobacco leaders knew for decades that it caused cancer and saying what you did. Being monetarily successful does not mean you’re good or shouldn’t be criticised.
Imagine that our bitter enemies invented a superior logistics tool, known as the wheel. Should we even consider adopting it, given its clearly ethically unacceptable origins? If you think that this is an entirely artificial example, consider the fact that the same man designed the V-2 rockets which were hitting London during WWII, and the Saturn-5 rockets which brought astronauts to Moon: https://en.m.wikipedia.org/w…
The problem is not the inventor but the invention itself. In your quite inept analogy, the wheel itself is somehow unethical. IE, they didn't invent the wheel they invented the slave.
Re: How to succeed in MrBeast production (Leaked PDF)
#589Earlier quoted context omitted.
I didn’t try to extract positives, I extracted what I personally found most interesting. I skipped the “no doesn’t mean no” section because it felt like pure hustle culture to me, not to mention something which wouldn’t work outside of MrBeast because they can lean so heavily on their brand - “find an employee who has a kid who is a fan” etc. I didn’t actually spot the relationship between the “no means no” section a…
you empower your employees with a mindset of "no doesn't mean no" and have them get results with pushback on no's. they are young kids mostly, don't you think that they will apply the same learned mindset the next time a girl tells them no?
Honestly I think the biggest problem with that section is the choice of title. I don’t think we would be having this conversation if that part of the document was titled “If someone says something is impossible, always try to explore and see if there are alternatives ways we can get it to happen instead”.
When a big chunk of your business is about filming ludicrous stunts that nobody else on YouTube has been able to film it’s understandable that this idea would end up in your employee handbook.
Re: How to succeed in MrBeast production (Leaked PDF)
#590The unwavering fixation on metrics like Click Thru Rate, Average View Duration and Average View Percentage explains why so many of my previous channels get formulaic over time. It sounds like a small thing, but for some reason the thumbnails/titles with the Youtube face enrage me the most. Thankfully there are still enough channels which are not that optimized. But I wonder: How would the scene of Youtubers cope, if…
There are various browser extensions that you might like. Clickbait Remover for Youtube, DeArrow, etc. They remove the thumbnail images and replace them with a frame from a random time within the video, and replace or modify the video title to make it less sensational. I also recommend Sponsorblock.
I'm using an even more nerdier variant: Subscribing via RSS feeds, then downloading as MP4s.
Having a small backlog of video files in the file system shows how great file systems are compared to a subscription feed on a web site: You can pick and choose your next video, you can sort by different criteria, you can tag then and/or put them into folders and you can do that all one the fly.