Earlier quoted context omitted.
> it really is just setting tab indexes in correct order, as well as making sure items have alt and title tags Sounds like it could be part of SEO effort. If it can be checked programmatically then search engines should add accessibilty to their ranking algorithms. It worked for mobile.
I would be surprised if Google didn't know a given customer was disabled and serve up accessible results. Whether that is something an engineer deliberately coded or whether it was an algorithm that learned that a given cluster of users exhibits a strong preference for accessible sites. For the SEO motivation to succeed, I think search engines would have to regress (by definition of "search engine" and its goals) to…
Yes, the incentives differ. Its just that if I imagne a more accessible web and try to reverse engineer the way how it come to be I end up with ranking algorithm adjustments. Availability bias, I know :-P
There is a lot of money in SEO. Even a rumor about Google adjusting its algorithm towards accessibility could trigger improvements.