Earlier quoted context omitted.
That is not true. Gachapon mechanics existed long before, valve only took it to western market, not knowing the consequences. Remember this is way before gambling sites. It was a way to earn a cool random hat on TF2.
> not knowing the consequences Yeah right, they just accidentally massively profit from it. Come on dude, Valve has behavioral psychologists on staff. They don't just accidentally abuse players.
Valve doesn't pocket anything from the direct trade. Their cut is the same regardless the selling price of an item, except when traded through steam marketplace.
The only benefit valve stands to gain from this is the free marketing. Their business in this sense is not much different from trading cards, except the goods are digital.
[1] https://www.hltv.org/news/43421/valve-bans-skins-gambling-ca... [2] https://www.polygon.com/2017/1/30/14440958/team-fortress-2-g...