Earlier quoted context omitted.
I just love this idea that corporations just discovered greed during the pandemic and before that had been selflessly dedicated to selling goods for the benefit of mankind at the lowest price they possibly could. Companies always try to maximize prices, and they do that by trying to optimize the price they sell things at to sell as much as they possibly can at the highest price they can get away with. Sometimes you c…
I think there actually was a lot of surprise from executives coming out of COVID that they could raise prices so high without it impacting consumer demand in the ways they had previously predicted. The Chipotle earnings calls were pretty much the prime example of this. CEO more or less expressing amazement at how elastic consumers were on pricing, and that due to the increases not impacting sales volume they planned…
That is because the extra money in the economy also inflated salaries. Inflation is annoying but it basically has no impact on affordability over the long run. Everyone just assumed that their increases in salary were a well earned recognition of their contributions, but the increases in prices was pure corporate greed and corruption. They were both the same thing. People got more money and prices went up.