Earlier quoted context omitted.
> Users can switch to Firefox/Safari (Mac default)/Edge (Windows default); they don't because Chrome is better. Forcing Google to give up one of its best products is effectively eminent domain by the government to a private company. Yeah. People on HN just don't use Windows, at least not a freshly installed one. Windows does nudge you to use Edge [0]. On PC, Chrome is not just competing fairly: it's competing at a di…
> they don't because Chrome is better. That was because of marketing not because Chrome was better. The Google.com homepage telling you to use Chrome is one of the best marketing campaign in the world.
... but that only got people in the door. What kept them in the door was this image: https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEg...
... or, rather, the word-changing technology underpinning that image: the ability to sandbox individual page rendering instances into subprocesses so that a failure on one page didn't crash the entire browser. I think people sometimes forget how fundamentally unstable browsers were in 2008, and how easy it was to trip over one bad page that would bring down your bank tab, your email tab, your document tab, the three tabs of source code you had open, the seven tabs of unread blogposts... Hugely disruptive. Just didn't happen in Chrome.
Firefox popularized tabs, Chrome let us have a hundred of them open.