Earlier quoted context omitted.
You don't have loyalty, but one day there will be no one else to switch to. So, if you're a loyal user or not is a moot point.
History shows it's a self-defeating victory. If one provider were to "win" and stop innovating, they'll become ripe for disruption by the likes of Deepseek, and the second someone like that has a better model, I'll switch.
Rent seeking behavior is always the end game.