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How to succeed in MrBeast production (Leaked PDF)

simonwillison.net

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Re: How to succeed in MrBeast production (Leaked PDF)

#571
post #10

> “I Spent 50 Hours In Ketchup” > In general the more extreme the better. I may be sounding like "get off my lawn" guy right now but should there be some realization that these people are a cultural analogue of if not heroin than at least cigarettes? They are making a good living from making things objectively worse in a society by tickling the base instincts of the addicts. I am not calling for government interventi…

Most hobbies are just as dumb when you think about it. Sports = watching grown men play with balls, Games = giving yourself unnecessary problems to solve, TV/Reading = learning (usually) completely useless information

What do you mean unnecessary, I saved king Casimir twice, random people at the tavern are talking about it every single day.

Re: How to succeed in MrBeast production (Leaked PDF)

#572

It might be interesting to contrast MrBeast’s management approach with that of Marques Brownlee (MKBHD). He is also a successful YouTuber who leads a team that puts out videos on several channels. While his videos don’t have the huge production scale of MrBeast’s, they seem to be produced on short deadlines and must require close coordination among his team. If I were young and wanted to work in online media producti…

MKBHD intentionally has a small team that makes relatively low budget videos. I think MKBHD mainly has a relatively large audience because he was very early to the high quality videos game on YouTube. I wouldn't be surprised if his edge is lost now and his viewership does not grow faster than would be expected of an active channel of his size.

Not to hate on him, but just saying that's in sharp contrast with what MrBeast and LTT are trying to achieve.

Re: How to succeed in MrBeast production (Leaked PDF)

#573
post #503
post #200

> Lot of people critiquing this, but you can't deny the success. You could say that about literally any shady business. Imagine seeing a PDF proving tobacco leaders knew for decades that it caused cancer and saying what you did. Being monetarily successful does not mean you’re good or shouldn’t be criticised.

Imagine that our bitter enemies invented a superior logistics tool, known as the wheel. Should we even consider adopting it, given its clearly ethically unacceptable origins? If you think that this is an entirely artificial example, consider the fact that the same man designed the V-2 rockets which were hitting London during WWII, and the Saturn-5 rockets which brought astronauts to Moon: https://en.m.wikipedia.org/w…

> Imagine that our bitter enemies invented a superior logistics tool

Imagine instead that narrow, shallow, obsessed people (NSOBs) built a superior Banality Machine for absorbing the time and attention of suckers. The more suckers who watch, the more revenue earned by NSOB Inc.

> Should we even consider adopting it, given its clearly ethically unacceptable origins?

I regret that we have done so. At global scale.

Re: How to succeed in MrBeast production (Leaked PDF)

#574
post #111

Earlier quoted context omitted.

>what does it bring the world, literally? I'm betting over 90% of what we do, collectively, really doesn't offer any true "value" to the world for however you're defining value. Which means that your measurement is bad because it's based on your opinion. Just like your comparison to Hitler. For supporters of Hitler, the things he did were amazing. But that was just their opinion.

I agree. Almost all of us are writing CRUD apis and react components at work what are we contributing to the world of value? Hmm nothing I say!

Yes. Just as much as a farmer planting a seed. I save a lot of time thanks to crud apps.

Re: How to succeed in MrBeast production (Leaked PDF)

#575

Earlier quoted context omitted.

Most hobbies are just as dumb when you think about it. Sports = watching grown men play with balls, Games = giving yourself unnecessary problems to solve, TV/Reading = learning (usually) completely useless information

watching sports is entertaining as you're watching highly skilled individuals perform at the highest level + gives you a sense of belonging; games - entertainment and skill development, whether those are multiplayer games that teach you cooperation and competition, or single-player games that is fun and in a lot of cases learning (through lore), developing motor skills, strategic thinking and so on; tv/reading - lear…

Watching sports is literally watching other people live their dream…. While you do not.

Re: How to succeed in MrBeast production (Leaked PDF)

#576

Some people have alluded to this, but I find it sad that so much energy in our modern society goes towards trying to exploit arbitrary particularities of arbitrary platforms. Even if we set aside the stuff like "you're taking a risk building on YouTube because they could ban you", there's the more practical stuff about how the plan is all about the title and thumbnail. Like if YouTube somehow switched to letting you…

What is the alternative? Don't do the above, and hence not get the views, and hence not be able to sustain what you wanted to build.

Re: How to succeed in MrBeast production (Leaked PDF)

#577
post #374

Earlier quoted context omitted.

Ignoring the ethics of Mr Beast, he is producing real videos at an incredibly high volume and they consistently do numbers. None of those videos is easy to make. Sure, it's maybe not great to be so impressed by logistics or supply chain of a tobacco company, but from a business and systems view some of it is interesting

I would be genuinely curious to hear: in your mind, could any system be interesting to you, no matter its ethical basis? Or is there a line, and if so, what is the line to you?

Man, this is overwrought. We're just talking about a YouTuber here for Christ's sakes. He makes silly videos of competitions with admittedly grueling conditions for entertainment, but people sign up for it voluntarily and they can leave at any time. This is not a serious ethical quandary.

Re: How to succeed in MrBeast production (Leaked PDF)

#578

Some people have alluded to this, but I find it sad that so much energy in our modern society goes towards trying to exploit arbitrary particularities of arbitrary platforms. Even if we set aside the stuff like "you're taking a risk building on YouTube because they could ban you", there's the more practical stuff about how the plan is all about the title and thumbnail. Like if YouTube somehow switched to letting you…

I don't feel this is that different from software eng jobs. We A/B test things to death just to get tiny metrics improvements.

Sometimes i feel like we shit on youtube creators because it seems like what they do is silly or frivolous. But is that last software feature you worked on that nobody is ever going to use but is needed to check a box so marketing can say we meet some standard so that we can sell the product to some big corp decision maker who is never going to actually use the software, really any better?

Jobs a job. Ultimately people are doing it to pay the bills, not for the sake of art.

Re: How to succeed in MrBeast production (Leaked PDF)

#579
post #93

[flagged]

That's the thing. You have to love that, and that's probably something only people who grew up watching YouTube can feel at a deep level. Generational divides happen like that often.

it's not a question of "you have to love that", that can be said for anything

it's a question of "grow up and look at reality for what it is"

we're on a planet with limited resources that we have to preserve

and we're celebrating people doing shit videos like "I spent 24h in Ketchup" as "big successes" to be emulated ?

Re: How to succeed in MrBeast production (Leaked PDF)

#580

Earlier quoted context omitted.

That's the thing. You have to love that, and that's probably something only people who grew up watching YouTube can feel at a deep level. Generational divides happen like that often.

Bingo. I do not understand the attraction of nearly all YouTube creators and celebrities. I don't get the appeal. All the videos sound the same and have the same stupid looking tag lines to get you to watch them. Outrageous actions for attention are deeply troubling to me. And I'm also SUPER aware that it's because it's not for me. I'm not the target demographic at all, and never will be. At some point you have to re…

the point is not the "taste" as in "I like Taylor Swift" / "I like nine inch nail" / "I like bethoveen"

The point here is the finality: pure waste of resources

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