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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#571

Post by Workaccount2 »

KaiserPro wrote: post #133
noitpmeder wrote: post #8

It's a bit insane to me that Apple felt the need to "apologize"... so they made a crappy AD that didn't appeal to some audiences... is this really grounds for retractions/apologies these days?

Its more that it pissed off its core market. The whole point of apple is that its aimed at the "creative" segment. Whether they are actually creative or not is another matter. One of the core pillars of apple's appeal is that creative people use it's stuff. The main pitch is that Apple helps you be creative as an augment. Look at all the other Ads they pitch to creatives. The ironic thing is that the advert neatly su…

I think the real sore spot it hit is outing all the faux creative types who think owning an Apple product makes them creative.

Apple probably looked at usage stats and saw that 100x as many people use the ipad as piano than hook up an actual piano.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#572

Post by password54321 »

benrutter wrote: post #245

When I watch the trailer, it feels very cringe. I can absolutely see what they're going for- something like "you're iPad contains the power of all these cultural tools", but visually that connection isn't there. It just looks like "Hooray! Culture has been destroyed, now there is only iPad!"

I really hope you don't celebrate AI generators then because that is actually set out to destroy culture and tools.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#573

Post by password54321 »

passion__desire wrote: post #256
benrutter wrote: post #245

When I watch the trailer, it feels very cringe. I can absolutely see what they're going for- something like "you're iPad contains the power of all these cultural tools", but visually that connection isn't there. It just looks like "Hooray! Culture has been destroyed, now there is only iPad!"

I took the message that all that culture is now available in an even slimmer form factor. This is the problem with art. Unambiguous messaging is impossible as one casts a wider net of interpretation

That was obviously the point. It was about compression not destruction.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#574

Post by 8338550bff96 »

__rito__ wrote: post #406
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…

Snowflakes are normally found en mass

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#575

Post by [deleted] »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

[deleted]

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#576

Post by gofreddygo »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Well the Ad is disturbing to me. I can see the intent and it's not malicious. But the backlash is good IMO. Because it sets a stake in the ground and a point to be brought up in the room when the marketing team wants to show a hydraulic press, a chain saw, flame thrower, a wrecking ball or a bulldozer destroying things for the purpose of grabbing my attention in their next ad.

An animation of all those nice items magically squeezing into the iPad one at a time, each contributing to an ongoing song/theme would sell far far better.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#577

Post by [deleted] »

lionkor wrote: post #233

I like it. You throw away all your hard-earned, expensive instruments, tools, and crush them to be sure. You then go buy an iPad, and the circle is complete: You're now a next-generation Apple consumer! Just turn on YouTube kids and watch slime videos for the rest of your life. Reject culture, consume the slop.

[deleted]

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#580

Post by johnchristopher »

Boogie_Man wrote: post #508
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Hyperbolic internet rhetoric has resulted in the need to phrase everything as if you're a psych ward patient who cries when it rains because the sky is sad. If everything is a pitched battle between good and evil, anything less than screaming and beating your chest is weakness in the face of existential threats. The squeaky wheel gets the grease so everyone is squealing as loud as they can. Textual histrionics from p…

Had to scroll through 30 replies to find the word hyperbole :).
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