Curious about the naming here, terms like "pro" "pro max" "max", "ultra" (hopefully there's no "pro ultra" and "ultra max" in the future) is very confusing and hard to know which one is more powerful than which, or if it's a power-level relationship. Is this on purpose or it's just bad naming? Is there example of good naming for this kind of situation?
It works for them because most of their products have only one or maybe two choices. It would never fly for white box sales, but Apple is not in that market.