Earlier quoted context omitted.
>RIP. Like so many of Google’s high profile efforts (anyone remember Wave? Glass, etc), a bunch of good ideas and great tech brought down by an utter failure to understand the human element/social psychology angle. Absolutely this. It is, however, not the marketing strategy that failed them. G+ was hyped for some time before release and it became a hit since day one. With the level of attention any Google product gai…
i haven't seen anyone mention this yet, but google+ made it difficult to join in the beginning. it was invite only or something else limiting like that where you couldn't join even if you wanted to unless you had an invite. i remember it being quite a long time after their initial buzz before they opened it up. it made me lose interest.
In fact including wave buzz and orkut, Google had to date at least 4 abandoned forays into the social market.
I'd go so far as to posit Google:social::Microsoft:mobile