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Google is dead. Where do we go now?

circusscientist.com

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Re: Google is dead. Where do we go now?

#561

Post by blinding-streak »

jonas21 wrote: post #186
senthil_rajasek wrote: post #43

I think the author intended the title to be, "Google Ads is dead, Where do I promote my business now?" When I hear "Google" I assume search, oof (sigh of relief). They mention running ads on tiktok or instagram but no mention of youtube ads... Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful. So my next steps would be, Reddit Ads Youtube Ads Instagram Ads Increase…

I’d suggest that the title should be, “Competition for Google AdWords is so strong that unsophisticated advertisers can no longer get a good return. Where do I promote my business now?”

Nobody goes there any more. It's too crowded.

-- Yogi Berra

Re: Google is dead. Where do we go now?

#562

Post by b3ing »

esseph wrote: post #148
bdangubic wrote: post #53

Earlier quoted context omitted.

> When I hear "Google" I assume search, oof (sigh of relief). If Google Ads is dead/dying the search is soon to follow...

Gemini is the new search.

Yep, I use it when I run out of free usage on ChatGPT or DeepSeek, or for simple queries, once ads show up I’ll block them or use something else

Re: Google is dead. Where do we go now?

#563

Post by sgustard »

fairity wrote: post #125

Surprised to see this upvoted because the takeaway is completely incorrect, and based on the anecdotal evidence of one advertiser. As someone who spends seven figures every month on Google ads, what’s much more likely to be happening here is that the individual advertiser is either getting outcompeted or they’re executing ads poorly. Google ads revenue in the US continues to grow every quarter. And, since advertisers…

I just Googled "kids magic show in Durban" and his ad showed up in the top slot (sorry if this post has swamped your ad bill); and as a bonus, the Gemini AI blurb also touted him: "For kids' magic shows in Durban, look for local entertainers like Big Top Entertainment..."

Doesn't seem like the issue is he's being outbid by international conglomerates with million dollar budgets. Maybe the kids magic show market has cooled in South Africa? Or users have left Google? Curious what we are to conclude here.

Re: Google is dead. Where do we go now?

#564

Post by safety1st »

senthil_rajasek wrote: post #43

I think the author intended the title to be, "Google Ads is dead, Where do I promote my business now?" When I hear "Google" I assume search, oof (sigh of relief). They mention running ads on tiktok or instagram but no mention of youtube ads... Also, In my own experience for my business ( also entertainment) I have found reddit ads to be useful. So my next steps would be, Reddit Ads Youtube Ads Instagram Ads Increase…

I think he's aimed in the right direction with the observation about short videos.

I tried to load his website. It took a full minute to come up. Maybe that's the HN hug of death or something, but this is surely issue #1 to resolve.

Beyond that I would ask whether targeting the "young'uns" directly is the correct strategy. His business is party entertainment, kids' birthday parties could be the biggest slice of that, but the kid isn't the purchasing decisionmaker, and there are all these other opportunities (like corporate events) too.

And then I would consider whether paying for ads in shorts is the right or only way to approach the world of video. The thing about video is it's huge, lucrative, and eating up more of people's time every year. People are moving from the text Internet, to watching videos. I would think given the nature of the business this guy has raw footage which can be turned into entertaining videos, or can produce it pretty quickly. I'm increasingly surprised by how much some people can earn on Youtube, by creating videos that also function as marketing collateral for their business. He will ultimately need to geotarget to get customers, so yeah that's probably paid ads, but a good YouTube channel would build authority, making sales easier to close, and might also make him more money than you'd expect via ad revenue.

Re: Google is dead. Where do we go now?

#565

Post by conductr »

> Right now, though – I’m broke. Anyone need a website or IOT project built? I am AI assisted, very fast!

Oh wow, this author is tone deaf to the entire situation that is occurring in the world right now. I just had a conversation with my 70 year old Aunt (no tech skills) about AI and its impact on the labor market and I used the example of how for the first time ever I actually believe she could build her own iPhone app by just talking to her computer. This is an hypothetical app that would have cost her $10k-100k or more in the very recent past. I really think the market for the very services this author is selling is evaporating or at least on hold while everyone is at least trying to diy it with AI.

Re: Google is dead. Where do we go now?

#566

Post by antiframe »

esseph wrote: post #504
yunwal wrote: post #479

Earlier quoted context omitted.

The culture on discords tend to be way better than anywhere else on the internet, but discord really sucks to use. Somehow still doesn’t have a usable search, really underpowered notifications control, they have the worst pop ups imaginable that seem to just float on top of the whole interface and make it impossible to use. I really wish something better would come along.

It can do per channel and per server notifications for all messages, @mentions, or none. What else would you want?

Arbitrary regex matching. Something I use in IRC often.

Re: Google is dead. Where do we go now?

#567

Post by sreekanth850 »

you wrongly assumed about tiktok or shortform content. In last 6 months I only visited google for 2 things. Searching and looking at reviews of restaurants or shops. And of course navigation in maps. Other than that I never use google now a days. I'm sure there are a lot like me.

Re: Google is dead. Where do we go now?

#568

Post by ethagknight »

cookiengineer wrote: post #278
nostrademons wrote: post #160

Earlier quoted context omitted.

In my anecdotal experience, it's moved to private, trust-based channels: iMessage, WhatsApp, email, face-to-face interactions. Our 30-year bender of putting our lives online and blurring the public and the private has finally ended: people don't want to be online, don't trust social media, don't really trust any media, and are living simple local lives with a small circle of friends that they get together with regula…

I had a very interesting discussion with a friend today, where I was talking to her about the /r/golang thread about Rob Pike's comments to OpenAI and how the thread was full of bots talking with other bots. No idea why the density of bots was so high in that thread, it was kind of absurd to see. Then she said: "I know nobody that comments on online forums. Nobody would ever comment to strangers on the internet. It's…

I never tell people I comment online. No one I know knows my Reddit username (as far as I know…). Few of my friends even know what HN is.

Re: Google is dead. Where do we go now?

#570

Post by mcphage »

criddell wrote: post #389
mcphage wrote: post #162

Earlier quoted context omitted.

> the world is not ready for what advertising geniuses are cooking up as we speak. Advertising directed towards AI models, at the very least. If you can get into ChatGPT's weights that McDonalds is the cheapest and tastiest hamburger, how many millions of people would ChatGPT tell that to?

If ChatGPT told you to go to McDonald’s, would you?

Personally, if ChatGPT told me the sky was blue, I’d go out and check. But if you’re someone who takes advice from ChatGPT, maybe? It’s not like I don’t ever go to McDonalds.
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