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Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

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Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#561

Post by crackrook »

ggregoire wrote: post #544
jdoliner wrote: post #491

It's not totally obvious to me that you can get the economics of this to work. A Google search costs ~.04 cents to serve, whereas a frontier reasoning LLM request costs about 2 cents. The revenue from a Google search is also around 2 cents. So the margins are dangerously thin on an LLM. Now there's lots of variables that can be tweaked on this. So it's possible to get it to work. But there's a lot less room for error…

Every Google search request triggers a Gemini request tho. Which is great… that's why I don't use chatGPT at all, having a LLM summary + a list of websites to deepen the search if I need, is just a superior user experience IMO.

I don't know anything about Google's architecture but I would guess that the average Gemini request per search query is < 1, surely there's a lot of caching that can be done and a lot of money to be saved by doing so.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#562

Post by AmbroseBierce »

ggregoire wrote: post #544
jdoliner wrote: post #491

It's not totally obvious to me that you can get the economics of this to work. A Google search costs ~.04 cents to serve, whereas a frontier reasoning LLM request costs about 2 cents. The revenue from a Google search is also around 2 cents. So the margins are dangerously thin on an LLM. Now there's lots of variables that can be tweaked on this. So it's possible to get it to work. But there's a lot less room for error…

Every Google search request triggers a Gemini request tho. Which is great… that's why I don't use chatGPT at all, having a LLM summary + a list of websites to deepen the search if I need, is just a superior user experience IMO.

Except Gemini has lied to me about local events, it told me that in my city (specifically in my city, mentioning it by its name) a musical event was happening and I lost transportation time and cost, so it can be pretty spotty.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#563

Post by anonymouskimmer »

_23sd wrote: post #526
isodev wrote: post #247

Earlier quoted context omitted.

> about Netflix doing it, but they did and the world just moved on I think the main challenge here is that Netflix works around one of many ways to access entertainment. So if one service starts to show recommendations in that limited context of user data they collect - it's still has negative potentials but it's easier to regulate and there are alternatives. In the case of LLMs, we have service that are aiming to re…

>In the case of LLMs, we have service that are aiming to replace both the browser and the search engine Most people already experience the internet as an integrated browser+search engine (and often, OS) experience from a single advertising company, Google, and it has been this way for over a decade. >And the result is: ad-infused, tweaked to align with investor priorities, censored by the current politics of wherever…

Apocalyptic scifi isn't the same as dystopian scifi. Some of the billionaires backing AI literally have dystopian scifi as a goal, they just intend to do it better so that it doesn't seem so bad.

I only connect my smartphone to data about three or four times a year, and then only to update some apps or check on an internet outage. It is becoming more difficult to do this as the alternatives to a connected smartphone disappear. The same will become true with the rest of personal info (such as biometrics). More and more the only alternatives will be your latter two.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#564

Post by scuff3d »

SketchySeaBeast wrote: post #256
afavour wrote: post #131

Earlier quoted context omitted.

> most normal people don't know what Claude or Gemini are In think the point is that they don’t need to know what Gemini is, they just need to know Google, which they most definitely do. IMO ads rollout won’t be as simple as you’re describing it. A lot of people have switched from Google search to AI specifically because it isn’t filled with SEO, ad filled nonsense. So they’ll need to tread very, very carefully to in…

I can't wait for the instructions to start having ads embedded. 2. Place the turkey in your GE Two in One Oven set to 350, cooking for 10 minutes a lbs. 3. While waiting for your Turkey to finish cooking, why not have an ice cold Coke Zero? Click here for nearby locations. 4. Remove Turkey from the oven, let rest for ten minutes while listening to Lady Gaga and Bruno Mars sing "Die with a Smile" on Spotify.

At least those are obvious. Them sneaking ads in that don't look like ads are what I'm more concerned about.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#565

Post by anonymouskimmer »

glenstein wrote: post #164
isodev wrote: post #132

Earlier quoted context omitted.

> - Extremely personal data on users - Novel way of introducing and learning more about sponsored products Doesn’t anyone think this is really, really bad idea? We managed to radicalise people into the rise and fall of entire countries through analog ads, can you imagine how devastating it would be to infuse every digital product with all that?

>Doesn’t anyone think this is really, really bad idea? I mean I do. And you do. Probably a lot of people in this thread. I felt that way about Netflix doing it, but they did and the world just moved on. I think you're right that these ads will be, in a sense, worse, but not by the metrics that matter to OpenAI.

Netflix has proprietary content among the licensed content.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#566

Post by abustamam »

mk89 wrote: post #550
abustamam wrote: post #512

Earlier quoted context omitted.

My wife and I have android phones. Google pretty much shoves AI down our throats. She probably doesn't know what gemini is but I know she's been using it probably without realizing she's using AI. And she never uses ChatGPT. Not saying that that makes Gemini better or more popular than Open AI in any way. But it just goes to show that more tech-normies use Gemini than you think.

I just had to fix the phone from a family member that used to shut it down by pressing and holding one of the side buttons, and now got instead an "ask gemini" pop-up. It must be some "upgrade" I guess?

They replaced Google Assistant with Gemini; it was opt-in for a minute but I guess they decided to turn it on for everyone. I think at some point the default action for long pressing the power button turned into summoning it.

I personally opted in, so I didn't notice when they completely axed assistant, but it was stupid that I had to turn my power button back into a... Yknow, power button. I don't need an AI button on my phone, and I can't imagine most people do.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#567

Post by knowriju »

aurareturn wrote: post #14

- ~1 billion users in just 3 years - Extremely personal data on users - Novel way of introducing and learning more about sponsored products - Strong branding for non-techie people (most normal people don't know what Claude or Gemini are) - An app that is getting more and more addictive/indispensable I think OpenAI is going to kill it in ads eventually. This is why Meta and Google went all in on AI. Their lucrative di…

Would be quite hilarious if the first two companies to buy As space on ChatGPT is Anthropic and Google. Specially hilarious, since that's exactly how TikTok got all their initial traction from Meta Ads.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#568

Post by 0xDEAFBEAD »

itopaloglu83 wrote: post #549
gmadsen wrote: post #535

Earlier quoted context omitted.

The memories are the moat. Regardless of the current or future capability, most users already view chatgpt as a personal confidant that they are investing energy into building a relationship with. That will be a far stronger moat than anything else

I’ve had a couple of instances where when I describe a requirement, ChatGPT would not list an open source project like n8n and happen to only remember paid alternatives. It’s an advertiser’s wet dream, being able to slowly creep and manipulate even the most uninterested people into using a product. And it’s so personalized that ChatGPT may even refuse to tell you about products that are not paying them a cut and this…

Pretty sure FTC rules force bloggers to disclose if they're being paid to promote a product. Maybe someone will be able to make a lot of money suing OpenAI if they violate those rules.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#569

Post by pengaru »

jdoliner wrote: post #491

It's not totally obvious to me that you can get the economics of this to work. A Google search costs ~.04 cents to serve, whereas a frontier reasoning LLM request costs about 2 cents. The revenue from a Google search is also around 2 cents. So the margins are dangerously thin on an LLM. Now there's lots of variables that can be tweaked on this. So it's possible to get it to work. But there's a lot less room for error…

Presumably they'll be embedding commercial influence in the interaction where you have no clue ad dollars are steering the conversation.

That will no doubt have higher value than Google's $.02/search revenue, since the users will be completely incapable of separating the wheat from the chaff.

Re: Leak confirms OpenAI is preparing ads on ChatGPT for public roll out

#570

Post by hirako2000 »

PunchyHamster wrote: post #523
Hobadee wrote: post #521

Not sure why this is a headline; ChatGPT served me ads a few weeks ago. I was asking it what type of Teflon tape to use for a project, and it "helpfully" gave me sponsored links to purchase the Teflon tape. (I never asked for links, I strictly asked it which to use)

We will enter into cold war where local small-ish LLMs are used to remove ads from results of the big ones. It's gonna be hilarious aside from the modest extra CO2 it produces

That's adblockers on steroids. I bet we will even see providers charging for the extension.
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