I'm paying for 3 different AI services and our company and most of my team is also paying money for various AI stuff. Sounds like a real industry to me. There's just going to be VC losers as always, where usually "losing" is getting bought by a bigger company or aquihires instead of 100xing or going public.
These companies are burning cash to support the current formulation of AI services.
These services will survive because they are useful but probably not at its current cost