Earlier quoted context omitted.
Given the Vision Pro, and the many billions spent on the now-defunct car project, I’m not so sure this is true.
I agree about project titan/cars. That was a behemoth of a failed experiment experiment. As for vision pro though and I guess even to a little extent the car exploration, it's sort of "safe" and derivative conceptually. Steve's experiments were often seemingly directly at odds with profitability. Like, one day he may have looked at the extensive lineup with the "Pro Max" etc, and made the call to cut back down to one…
They are either turbo sensible or doing silly things like Titan/Vision.