Earlier quoted context omitted.
Let's retain a sense of proportion here; it was $3.
At $3 your credit card company is just going to comp it to you and move on.
$3 in a personal vacuum is one thing (and still adds up if you consider each service that could do this) $3 across 20% of users, lets say, globally, daily. Adds up.
Consumers have the ability to also contribute to and define how engagements with businesses look. If the government won't help us, we have to continue on our own.