Reading this gave me a kind of horrifying idea that goes something like: You know about a deadly disease whose most serious outcomes can be avoided by getting a shot. Many members of a group in your society have decided they don't want to get the shot. You are annoyed by the way they talk about a lot of things, including the way they talk about avoiding the shot. They, in turn, call you "smug" for the way your group…
Who cares if it leaves out a lot of nuance, and is not literally true, if it works?