Earlier quoted context omitted.
"OK Google"/"hey Google" is one of the reasons I went with Amazon's products instead! (other reasons include that they seem to understand my voice more reliably than Google or Microsoft's systems). I get to call it Computer instead of Alexa too, though if I were stuck with Alexa it would still be preferable to Google (or Amazon for that matter). It's isn't just branding though, if I'm right. The wake word needs to be…
I do seem to recall that being able to set a customer wake-word was in the works at one point. I don't see why the system could not be designed such that one could submit a wake-word, which is analyzed for suitability in terms of being sufficiently distinct in complex audio environments, and then checked against a blacklist. Shouldn't be beyond Google's technical capabilities. The thing is, a LOT of people avoid Goog…
Unfortunately "enumerating the bad" is a strategy that never survives contact with the public.