Earlier quoted context omitted.
> If websites use the Comcast AMP framework, Comcast will cache their sites and make them faster for users. They probably do it with Netflix, some ISP do it with Steam too... there's nothing wrong with multilevel cache (except cache invalidation).
mmmh, I don't think this really holds up. They do it with Netflix/Steam because they have to, because if they did not those services would choke bandwidth for everyone. With your Netflix example, there are maybe a dozen players with this type of arrangement -- it is the exception to the rule and has more to do with physical limitations of the network than political control. With AMP/non-amp websites, there are hundre…
Control of what? The search result are from Google, they already have control over them. The existence of AMP doesn't make you go to Google (except if AMP is actually superior, but then any search provider can provide it too, just like Cloudflare does it now).