1. Take a gazillion dollars in funding on an over-hyped valuation, 2. Go through significant organizational changes that end up with the departure of a co-founder (and more suits in the building). 3. Notice that a significant segment of your growth (VC-funded startups) are running out of money. 4. Switch to a user-based pricing to generate more revenue for investors, but spin it as a freebie "Hey! Look at the cool un…
Per user pricing makes a lot more sense than per repo pricing. This way larger organizations pay more money than smaller ones regardless of how they structure their code. This is a good deal for small organizations that like to have many small repositories (for internal libraries, utilities, micro services, modules, etc). Sure, it screws up a few models that rely on external collaborators to get access to private rep…
In any case, for my org it would mean ~5x cost increase. So yes, nice spin.