> This is fairly stupid, considering that Ubuntu's marketshare was pretty much 100% PC, 0% tablets
Ubuntu is both a commercial AND a community project. The goal has always been to take the power of Linux, make it usable for 'general users' and take it to the market winning new users.
The PC market is shrinking, so much so that all the major manufacturers are struggling (e.g Dell going private, HP splitting itself etc). Meanwhile the growth in the next billion units is a) in China b) on 'mobile' devices.
IF you were in charge of strategy what would you do?
> They gave their main demographic a slap in the face ...
> Now, according to DistroWatch, Ubuntu is below Mint and
> Debian in terms of popularity.
The demographic for 'traditional' Linux is something like 2-4% of the PC market: the biggest thing that's happened since the 2000's is OSX has stolen developer user-base from Linux. These users are well -served (arguably habituated) by the older interfaces, but more general users are not well-served.
Even if you put aside the goal of winning new users, you simply cannot build a successful business on 2% of the market (particularly when that 2% of desktop users is not orientated towards buying anything and hates advertising).
It's tough to serve more than one users-base, but Linux (Ubuntu in this case) can as it's very flexible. There's still a massive pot-pourri of software and options in the repositories! I find self-described 'geeks' complaining about Unity really bizarre - if you're a power user it's literally 3 commands (touch .xinitrc; vim .xinitrc; exec > That's an argument in favor of incremental evolution and refactorings IMO
That works if the old thing can be incrementally improved. The issue for Linux is that it's simply fallen behind the significant changes in the client market. At an infrastructure and applications level the FOSS/Linux environments aren't competitive to the other mobile offerings. And, it's basically impossible to maintain one complete stack for the desktop and a different one for the mobile space at the sizes the Linux companies are.
> Now I'm 30, and I just want the damn thing to f'ing work reliably.
> I don't need rounded corners, or transparency, or animations or even a desktop background.
The thing is that puts you in the 2%, the things you care about are quite different. General users do care about animations, basically the whole UI "experience": to get them to change you really have to show them something different. Of course, you have to have some level of stability, but you don't win new users by telling them you are so much more stable - users just restart the app or device, they carry a battery charger everywhere and just shrug and plug-in. You only really have to read some of the comments in this thread to see what I mean ;-)