Earlier quoted context omitted.
Textbook drone delivery: http://pandodaily.com/2013/10/14/zookal-starts-world-first-d... Cake drone delivery: http://www.telegraph.co.uk/news/worldnews/asia/china/1020621... Pizza drone delivery: http://www.adweek.com/adfreak/dominos-tests-delivery-pizza-r... Parcel delivery drones: http://news.cnet.com/8301-11386_3-57601531-76/drones-in-chin... Beer delivery drones: http://www.billboard.com/biz/articles/news/brandin…
What, just a story to make sure Amazon dominates the media on Cyber Monday? I'd say your analysis is bang on. The lesson to learn here, folks, is that this is one of those themes that just keeps on giving. Any time you need some quick publicity, reach for a drone...
In fact, given that they were working on it, one would expect them to announce it when it would give the most positive buzz possible.