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Apple apologizes for iPad 'Crush' ad that 'missed the mark'

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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#551

Post by 2OEH8eoCRo0 »

Retr0id wrote: post #532
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I'm more concerned for the people who feel nothing. Being desensitized isn't a virtue. The marketing strategy of one of the largest companies in the world is not a triviality. If someone's reaction was literally debilitating, sure, that's probably pathological, but I don't think there's anything wrong with feeling strongly about something like this, especially when such advertising is specifically engineered to evoke…

I don't like any of their stupid ads but I'm not harmed by them and I don't need an apology.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#552

Post by spamizbad »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

Let's not fall into the trap of assuming you can't have a feeling if you don't speak it into existence. People stating their feelings are actually doing Apple a big favor. The alternative is nobody says anything but keeps their feelings bottled up and simply walk around with a negative opinion of Apple because of the advertisement.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#553

Post by smokinjoe »

mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

I think it's this unconscious desire to share strong opinions about any large enough bit of news. While I don't necessarily think it's a bad thing to have personable opinions about anything large or small - I've noticed more and more that people just need to satiate this hunger to share it.

And it's typically devoid of any nuance, it's shallow, quick, and distilled down into this form that begs people to react.

I see it mostly on reddit on posts that have hundreds to one or two thousand comments where 50% of the replies have almost the identical opinion. Everyone has this need to share it, even if it isn't nearly that original.

There's probably some societal change that someone significantly smarter than I can speak to, but this whole "digital town square" approach has kinda turned into a maelstrom of the most toxic opinions that people probably don't hold _that strongly_ if you asked them face-to-face in person.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#555

Post by kristofferR »

millzlane wrote: post #501

The message they were trying to convey was clear. All that shit you can replace with an iPad. I think they hit the mark. You can make a basket of puppies sound like the end of the world with the right words. There is nothing wrong with that ad.

Why not crush the basket of puppies? You can watch videos of puppies on an iPad.

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#557

Post by hooverd »

foobar_______ wrote: post #363
mindwok wrote: post #347

It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…

You help me feel sane. People, it is a commercial. Nothing more. Don't get your panties in a bundle. If you don't like it, change the channel, don't buy their product, go outside on a hike. The things people get upset about today is fascinating. GO OUTSIDE

Getting emotional are we?

Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'

#560

Post by toyg »

yousif_123123 wrote: post #530

I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device. I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a jo…

The original idea is sound: "we are squeezing all tools into the iPad".

The problem is that you can't squeeze an object without resorting to animation. So instead they went for crushing, which carries destructive undertones. A lot of people have strong emotional attachments to objects like pianos and vinyl players; destroying them is a powerful trigger.

If this had been done with animation, with some djinn magically squeezing everything into an iPad, it would have been just fine.

This said, there is no such thing as bad publicity - here we are, talking about the umpteenth version of a product we would otherwise take for granted. The ad might have been distasteful but it did the job.

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