This will not fly in the EU. I am actually very annoyed about their behavior. My next phone will likely not be an iPhone. All the paid apps are subscription based now anyway, it's quite easy to switch.
If I wasn't okay with it, then I'd buy one of the multiple other options.
There are alternatives to Android even. They're terrible phones with terrible platforms: that's why people don't want them.
Apple makes an excellent phone with an excellent platform. I'm fine with letting them do that to the maximum degree they're able.