Earlier quoted context omitted.
> the article might actually persuade me that it was all bloat First of all, how does it persuade you of that? The article touches a really small (though incredibly important for up-time) subject. Secondly, in any large company, the majority is 'bloat'. It's security engineers, code reviews, data architecture, HR, internal audit teams, content moderators, ccrum masters and I can keep going. In a start-up many of thes…
How difficult can a platform like Twitter be? I am convinced you can run the entire tech stack with a team of a 100 people.
This is because you don't see the complexity. What you see as a Twitter user is a fraction of what's actually there.
You have to build a platform for ads. Not just serving ads, but allowing advertisers to prepare their collateral, preview them, get their results, and be billed. So that's an entire content and invoicing platform separate from your main feed.
And since your platform is all user generated content, you've got to build a moderation pipeline. A place for users to make reports, but also an interface for your content moderators to view content and make decisions. Oh, and while you're there you'd better build a portal for law enforcement to make data requests, along with your DMCA takedowns. Oh yeah, DMCA - that's another whole thing you've got to worry about.
Then the EU comes along and needs you to build something to support your GDPR obligations. Then India wants something similar, but only for its citizens. Your users also want verification, so better build that platform for securely verifying accounts and awarding checkmarks.
It snowballs. Was Twitter's engineering group bloated? Probably. Most large companies are. Could you run the whole Twitter tech stack as it exists today with a hundred people? Absolutely not.