Earlier quoted context omitted.
It's easy to play by the rules when you're the one writing them.
This is only a criticism if you enumerate the deficiencies with the rules you believe are only justified by self-interest.
Incidentally, that doesn't mean the alternative has to be the wild west - that's a false dichotomy. Controlling access is fine; it's simply not fine that it's the platform that holds exclusive sway, especially if the answer is "only if we're the ones providing that app."