Given how huge this hack is, and how little the BTC reward is going to be, I'm tempting to think this is either: - a test of a new hacking system - a demonstration to a big client - a first shot to threat some entity - a diversion while they get the real loot And that the BTC messages are just a way to justify it so it looks like a simple scam. Such a hack is worth way, WAY more than the few BTC it could bring.
It could just be a relatively unsophisticated actor who stumbled upon a serious vulnerability and didn't know enough to market it to, eg, a state actor or whatever.
Dude couldn't exploit it for much, despite being able to takeover/access any account, and everything was in the cloud.