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Meta projected 10% of 2024 revenue came from scams

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Re: Meta projected 10% of 2024 revenue came from scams

#541

Post by jldugger »

QuercusMax wrote: post #396
jldugger wrote: post #336

Earlier quoted context omitted.

> Unless there's some subtlety I'm missing here. I haven't been on YouTube in at least a decade. Youtube Premium is fighting back against the sponsor segments with this "commonly skipped segment" feature. You hit a fast forward button and it automatically skips ahead to the place most people jumped to.

A year or two ago somebody asked Adam Ragusea about whether this type of skipping causes problems for creators - and what he said was basically that if viewers see the brand name / call to action at the end of the ad, that's mostly what matters to sponsors. No idea if that's been borne out in practice, though.

So blipverts with humans clicking buttons to confirm they saw them. Neat.

Re: Meta projected 10% of 2024 revenue came from scams

#542

Post by vintermann »

mr_toad wrote: post #262
vintermann wrote: post #95

Earlier quoted context omitted.

Facebook has made it very clear that they don't want you to do this: you can pay for ad-free (I believe it's because they're legally obliged to offer that as a result of some things they'be done and deals they've made), but the cost is easily 100 times what they can make directly on ads for me. The only conclusion can be that they place an immensely high indirect value on serving me ads.

They’re probably assuming that anyone who would pay for Facebook has a large disposable income, which means that they’re a juicy add target, and they are worth much more than the average Facebook user.

But we're talking about people who hate ads here. How juicy ad targets can we be when we get angry over them?

Re: Meta projected 10% of 2024 revenue came from scams

#543

Post by vintermann »

asadotzler wrote: post #458
vintermann wrote: post #89

Earlier quoted context omitted.

Facebook is one of the few pages my ad-blocker can't handle. In part I think this is because they do it differently by country, but mostly it's because Facebook makes a ton of effort to make it hard to recognize what's an ad from the page code.

Get uBlock Origin, it works, even on Facebook.

Nope, it's what I have. It works in your country, but not in mine. They're serving up different versions of the site, with different adblock-blocking tricks.

Re: Meta projected 10% of 2024 revenue came from scams

#544

Post by xp84 »

strogonoff wrote: post #39
malfist wrote: post #29

Earlier quoted context omitted.

This isn't a situation we accept out of other industries. You water provider doesn't get to pipe you sewage every now and again because its too expensive to moderate. We shouldn't accept it for big tech either. And we certainly shouldn't make it the responsibility of the end use to protect themselves

If everybody on social media was an actual paying customer of social platforms, like we pay mobile providers (I originally wrote “water providers”, which was in fact a somewhat unfit analogy), we could demand better service and switch away to a competitor who offers it. Unfortunately, we are robbed of our ability to pay with our wallets.

And don’t forget it was the EU regulators who threw away the opportunity to try to establish social media as a paid service as a thing, when they slapped Meta for trying to even offer it as an option.

And yes, I realize they rejected it when it was raised as the alternative to data collection, preferring the regulators’ plan of making it still universally $0 and funding the whole operation on rainbows and wishes.

Re: Meta projected 10% of 2024 revenue came from scams

#545

Post by iso1631 »

comprev wrote: post #528
iso1631 wrote: post #506

Earlier quoted context omitted.

You don't see any adverts on youtube if you don't watch youtube. My local cinema charges me to watch a film. Sure I could sneak in through the fire escape. That's not paying protection money. If they say "you can watch for free if you attend our timeshare presentation first", then that's still not paying protection money. If I want a magician to entertain me at a party, it's not paying protection money. If they say "…

Does your local cinema have pre-film adverts?

Trailers always begin at 10 minutes after the start time of the film, so that's when I turn up.

I like trailers.

Re: Meta projected 10% of 2024 revenue came from scams

#546

Post by mavhc »

infecto wrote: post #124
mavhc wrote: post #72

Earlier quoted context omitted.

Only see ads when watching youtube via chromecast, but they're all from real brands, holiday companies, cars, google pixel, etc

And? YouTube web absolutely has ads and if they have not built a model on your user you will absolutely get the chum ads like scams. I am not sure what you’re trying to tell us.

I wonder if it matters that I'm not signed in on my Chromecast youtube app, but am on the app I'm casting from. That I don't get ads for nerd stuff seems to imply it's not using data from my account

Re: Meta projected 10% of 2024 revenue came from scams

#547

Post by berkes »

jimbokun wrote: post #359
berkes wrote: post #87

Earlier quoted context omitted.

Not sure how this works on Amazon, but Bol.com (dutch "amazon competitor") sells a lot of crap too. Stuff that sometimes has the images and literal description taken from e.g. aliexpress. People literally re-sell stuff from chinese webshops on there with profit. Technically, on Bol.com, a EU-platform, EU consumer protection is in place. So if a product breaks within guarantee terms, is dangerous, never gets delivered…

> If some-guy sells a TV that explodes, and can't be found or held responsible, then make Bol.com responsible. Shouldn't the manufacturer have some liability?

Ideally: yes. Off course.

But how are you going to enforce that liability? Making and selling knock-off "Lego ™" is already "illegal"¹ yet Ali-express is filled with this. How would this change when this knock-off-lego is also made with poisonous plastics?

Point is that e.g. within the EU the liability is clear and enforcable and the manufacturer has a role there. But with imported products, it doesn't. That liability lies entirely on the importer.

¹ (in legislations that recognize the International Trademark and copyright laws)

Re: Meta projected 10% of 2024 revenue came from scams

#548

Post by vadoff »

pigeons wrote: post #346
vadoff wrote: post #285

Earlier quoted context omitted.

What if you were required to put down a % of ad spend as a security deposit. Then if you were ever caught running a scam, you’d lose the deposit. It would make running scams unprofitable, or at the very least cut into profit a lot / disincentivize it.

Wouldn't that still not address the two problems mentioned, moderation costs and loss of scam ad revenue?

Loss of scam revenue, yes. But I'm not sure any of the networks actually want that (since they're spending money to moderate it out).

As far as moderation costs go, it would be drastically cheaper than it is now since there would be far less scammers on the network.

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