This feels like another example of people getting mad at a depiction of a thing rather than at the actual thing. Like getting mad at violence in movies, or at books with racism in them. Yeah, big tech is actively trying to take away your livelihoods, and you can interpret this commercial as accidentally symbolizing that. But the problem is that it's actually happening, not that they filmed a skit about it. The commercial doesn't make it worse, and you don't get anything in return for all the effort required to get pissed off about it. Even if posting an angry rant on Twitter doesn't burn a lot of calories, you'd still be better off doing almost anything else.
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#542Even if it didn't have the intended effect of making everyone feel good, at least everyone is talking about it so in a sense it worked in Apple's favor.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#543> missed the mark It didn’t! It is a good clip. It accurately shows how tools are being replaced with digital and cloud. It’s a violent process and precious things get destroyed along the way. It totally hit the mark. But true, it doesn’t make people want to go grab an ipad, so I get why they don’t want to use it.
> It accurately shows how tools are being replaced with digital and cloud. No it doesn't. Throwing away all other sentiments, I really would like to see a 100lb digital piano replacing a 500lb upright piano while keeping its action, feel and sound, if not a grand piano. That hasn't happened yet, not even remotely, after all these years of technology advancenent. Anyone who is serious in learning and performing piano…
You’re talking about whether an iPad can accurately reproduce the quality of the original tools.
While I would certainly agree, like it or not, many of these things are being replaced by iPads/iPhones and other smart devices.
Many people used to carry around point and shoot cameras, calculators, watches, flashlights, etc. but those things are just short of completely depreciated.
Sure, this ad included things that aren’t quite as deprecated, but the trend is in that direction, and not away.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#5449to5Google pointed out that the Apple ad is a near exact copy of this LG ad from 2008: https://www.youtube.com/watch?v=NcUAQ2i5Tfo The (accidental?) plagiarism of the ad is nearly as bad as the vibe.
But the hydraulic press in the Apple ad has rounded corners.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#545It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
I think words may only convey a certain level of thought but cannot convey intensity well.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#546My initial reaction to the ad, upon watching it in the launch event was "huh, that's a fun reference to the Hydraulic Press Channel". The slapstick elements (trumpet noise, squishy balls) made it come across as light-hearted, rather than an ominous display of force by a large company crushing artists' tools. This idea of 'squashing all these tools down to a thin slab of glass' made sense given their somewhat unusual…
> It was a bit of a throwback to the early 2010s smartphone innovation
It was also a throwback to the original iPhone announcement bringing all these separate functions into one.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#547Earlier quoted context omitted.
I'm not Japanese and it was upsetting to me Not because eg one piano got destroyed; surely that happens all the time, even on camera for eg movies and such. But there was something about watching beautiful objects be destroyed, in slow motion, gratuitously, and with an upbeat/sunny tone, that just aesthetically made me squirm in my seat
It looks animated to me, I don't think a lot of real objects were destroyed. (Not an expert though)
Without expertise I would just casually guess that a hydraulic press this size does not exist, or if it did, it would not be used for that. So at least that part is CG.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#548It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
Nailed it. I think it's also concerning that Apple and other companies cave and apologize for the most inane minutiae.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#549I didn't like the ad. I think the people creating it wanted to imply that it's as if they took all these things and put it in an iPad, where you can still achieve all the creativity while carrying a thin device. I don't think it's impossible to convey that message without destroying instruments and creative tools that are precious to so many. Maybe if they had made the animation very fast it would've appeared as a jo…
It is also a false equivalence.
An iPad will never replicate the beauty of a human playing a piano or a violin.
It’s dumb consumerism trying to make us believe that life comes down to buying rather than living.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#550It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
Nah, it's not exactly like that. I get through regular life okay, but this a $1T company with hundreds of billions in cash, profit driven, using child labor in China indirectly, and engaging in walled-garden policies makes it worse. They make all these gadgets that replaces incomes from many manufactures and puts it on a single hand. That's bad enough. Now, they destroy all these beautiful things- a piano, a guitar,…
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