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Apple Vision

stratechery.com

541–550 of 582 posts

Re: Apple Vision

#541

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The most dramatic case is older — VHS literally won because of porn. And there was video porn long before YouTube was founded. The claim is that porn drove people to get computers capable of showing video, to buy internet connections fast enough for video, etc. It is not that video sites must serve porn, but that the grassroots interest in porn created the market conditions that made YouTube possible. It’s hard to su…

why are we discussing 50 year old tech. if porn is so amazing a use case surely there's something in the past 10 years you can point to? also, I looked and did not see anything substantiating your statement that VHS beat betamax because of porn. the reasons I remember and corroborated online were due to longer playback time and cheaper playback devices and more content, which was the result of the cheaper production…

I don't know how in the world you got "porn is an amazing use case". I just said it influences purchasing decisions in ways that prepare markets for more mass-market scenarios.

I also don't think you looked super hard since a Google search for "betamax vhs porn" turns up nothing but arguments for (and in some cases, against) the proposition.

Re: Apple Vision

#542
post #528

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Oh I totally agree. The scenes with parents/kids were so off, and felt emotionally jarring > And I am struggling to see any UI design/consideration that was new in this clip. Do you have a rundown on exactly what was amazing? The State of the Union video has more detail. All of SwiftUI and UIKit now sits on top of their material-based renderer. You can now render a Metal Shader on a SwiftUI view in one line of code.…

The "material-based renderer" sounds... fluff? Most any system should have it so that rendering a menu is a single line of code. Same for toolbars and other. Those are typically simple registrations of ("name" "description" handler). Anything more that that, and you are doing tailored menu/toolbar and are straying on purpose. That leads, then, to the spatial windows and APIs that go with them. And... quite frankly, I…

The gaze tracking is process isolated. Only when you tap is that location ever communicated to the application process — so they had to build a UI API that supports configurable hover behaviour where that hover behaviour is never readable by developers

They've thought through the accessibility features, how VoiceOver works with the headset, dynamic type sizes, etc.

Designing this sort of consistent API across a whole platform, where it's not only easy to use, but really delightful, is the bit that's exciting to a lot of people

I have collected a bunch of A/VR headsets and developed for them. None of them think deeply about these things, so they just haven't been that interesting. They are more "we supply the hardware, you supply the opinion about how it should be used." I really want the other side of that story

The Disney part of the keynote was all "dreams work." It was complete nonsense with no clear direction. Apple's stuff, while it might be wrong, is at least opinionated and clear

There is a lot of marketing sheen, but there's a clear design opinion about human computer interaction that comes through. That's the exciting bit that I think people react to, sometimes without realising

Re: Apple Vision

#543
post #347

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> Apple seems to have two modes they do quite well, create tomorrow, refine today. Isn't this a bit hyperbolic for a company that makes personal computers, smartphones, and tablets?

If that is all you see you are missing most of the iceberg. The App store, airpods, apple watch, a whole host of their own apps, iphotos, and so much more. All very well executed and generating tremendous revenue. Is each one the best? Not necessarily, but as a whole ecosystem? Probably.

Walled garden consumerism is not what I consider the future or reinvention, no.

Re: Apple Vision

#544

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Is "an unrestricted view of the game from close up" the only appeal to court-side seats? I think it's perhaps the least interesting aspect, since you can achieve this for free at almost any non-NBA level basketball game. Or perhaps the appeal of court-side seats is the atmosphere, experience and social signaling, none of which are provided by these glasses. Our desire for "cheap" court-side seats is understandable fr…

> Or perhaps the appeal of court-side seats is the atmosphere, experience and social signaling, none of which are provided by these glasses. The author's entire point was that the demo did recreate the atmosphere and experience he had while courtside at an NBA game. Maybe it doesn't provide the social clout, but that's not the point for tons who wish they could sit courtside.

> Maybe it doesn't provide the social clout, that's not the point for tons who wish they could sit courtside

There is no maybe about it. Tell me another reason why people would want court side, that wouldn’t also apply to a high school game (where people could sit court side for free but absolutely don’t)

Re: Apple Vision

#545

This article is dead on, all the way to the end. Takes a few minutes to read, but its observations on the market position of the device, all the way to the individual/social ramifications and the relevance vis a vis Meta, are as sharp as anything I’ve read about this yet. If it seems like he’s gushing, he is. He’s speaking as someone who has seen lots of these devices and, in his view, this hardware and software outc…

> If it seems like he’s gushing, he is. This is how he writes. If you ever read him on a topic where you are an actual expert, you’ll probably never bother reading him again.

Can you name one instance of this? I think he's incredibly fair provides good insights.

Who are other people recommend instead of him then?

Re: Apple Vision

#546
post #262

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Make no sense to sit courtside, the spectator should be able to be wherever they wanted, either in the air, on the nosebleeds, on the court itself, or under the court. Having a courtside seat is a physical constraint that does not need to be respected in VR.

Surely the physical constraint still exists as they need to set up the equipment to capture the video feed.

Indeed, but even in this case, the spectator could still be at any location outside of the 3D area being filmed (in this case, the game itself) for complete experience, or inside for a incomplete (potential blindspots) presentation.

Re: Apple Vision

#547

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The power in the headset makes it sound like it replaces your laptop. So for $3,500 I get a new laptop plus a 100 inch screen. To buy those separately would be far more than $3,500. In my case I plan to buy it on day one because I want it for working. I'm tired of having to choose enjoying the nice weather outside while using a tiny 15 inch laptop screen or being inside at my desk with my 3 32" screens. With Apple Vi…

I think you get two 1.5" screens with half the resolution of my 34" monitor. If your 3 32 inch screens are running collectively at 2.1k bits, they must be pretty old. Why not just keep them? They're fully depreciated. And it runs an entirely new OS, so I have to buy apps for it again. Or cope with VisionSafari being slightly different than desktop safari and wait for Adobe to support it. When I want to go outside, I…

> What can you do with this thing that you can't do with a laptop, phone or desktop computer?

Be fully productive no matter where I go. Have the same screen setup no matter where I go, so my muscle memory applies no matter where I am.

Re: Apple Vision

#548
post #358

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Anybody that goes to work alone in a home office room is isolating themselves more completely than sitting in a common area with an XR mask.

But a lot of the demo videos showed people sitting alone wearing the headset, which is even more isolating than both of the above.

Technology certainly isn't a substitute for real human contact, but it's a hard sell to argue that technology is worse than literally being alone.

Re: Apple Vision

#549

Earlier quoted context omitted.

The power in the headset makes it sound like it replaces your laptop. So for $3,500 I get a new laptop plus a 100 inch screen. To buy those separately would be far more than $3,500. In my case I plan to buy it on day one because I want it for working. I'm tired of having to choose enjoying the nice weather outside while using a tiny 15 inch laptop screen or being inside at my desk with my 3 32" screens. With Apple Vi…

Does it replace the laptop, or supplement it? From what I've seen it can project one monitor from your existing MacBook into the space. Which means you'll also have to lug your MacBook around in order to use it on the go, and you won't be able to have your 3 monitors, just the one.

Even if multiple virtual monitors isn't supported today, it's the sort of thing which could be entirely solvable in software.

From the way it's described, realityOS seems more equivalent to an iPad Pro than a MacBook. Many people don't need anything more than a powerful iPad in order to be productive. So the built-in computer would be sufficient on its own. (Or at the very least, sufficient for many secondary screen tasks such as email, calls, notifications, monitoring, etc.)

Re: Apple Vision

#550

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It’s obvious how a 10 second clip scales to 10 minutes or 10 hours or 10 days. You don’t need that much imagination or even a leap of faith. A court side seat to an NBA game is north of $1000. If this creates 20% of the experience it will easily pay for itself in 1 season.

Why would NBA allow for this as they would lose an extreme amount of money if people can get the same experience at home? That would be economic suicide for them. They need to keep the seats being a special experience.

Like others have said, I would never pay thousands of dollars to sit court side unless I'm a multi-millionaire.

However, I would certainly pay $10 to watch the NBA Finals courtside in Vision Pro.

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