Earlier quoted context omitted.
Most of Apples market share growth occurred in the Vista/7 era. Probably a bit more due to Windows 8, but overall Windows 10 probably had minimal effect. Most casual users and the press has been pretty positive on Win10.
You can tell all this revisionist history is written by people who did not experience it. Macbook market share grew among developers because it had a BSD shell and worked well with the web and mobile stacks of the mid- to late-2000's that were built on open source. Among non-developers it was an upsell from the success of other Apple products, especially upselling from the iPhone to the Macbook Air for which there wa…
Both the BSD layer _and_ the polished interface let me switch to Mac OS X in 2004 as a developer. Trying to get a nice Linux GUI was too much of a time sink for me then.