Earlier quoted context omitted.
This is a big problem. There isn't enough EV manufacturing capacity to meet demand. So, right now, EVs are being treated by auto manufacturers as a premium product with huge markups. Tesla never did ship a $35K car, and Ford's electric F-150 is substantially more expensive than the gas version. Worse, electrics tend to come with all the useless high-end trim options. Price the Jeep Wrangler EV. I wonder if we will ev…
The CEO of Ford, Jim Farley, said that he's expecting a price war among manufacturers to bring entry level EVs down to $25k: https://abcnews.go.com/US/wireStory/ford-ceo-sees-electric-v... He thinks most manufacturers will go LFP, and increasing scale of LFP cell production plus the low material cost will crater the price of the battery pack. He also wants to go to direct online sales, and cut advertising: >Ford, lik…
Like BYD' CEO, Ford top management sees lithium iron phosphate as the battery technology for low end vehicles. It's both cheaper and far less prone to battery fires. That chemistry does not have the thermal runaway problem.