Earlier quoted context omitted.
That's not the same thing. The "completely unqualified staff" is not pretending to be the same persons as the "bright and very qualified people" who interviewed. There's no deception involved, just transparently bad business practices.
The IT outsourcing companies do this at scale, pretending to be something during interview - and then really being something completely different once the "job" is won. It is deception as a business model. It is not the fault of the "unqualified staff" at all. Anyway, that is my take on it. Feel free to have a different opinion.
Edit: to clarify, if the practice is not a secret, then it's not deceptive. If the client knows that the CVs on paper are not going to represent the workers who will be actually doing the work, then it's not deception. In order for it to be deception, the practice would have to be secret, surprising once revealed.