Earlier quoted context omitted.
>$10/mo for a different feel is a strange value prop. Thought Kagi would want the strange part to be, say: "strange to let advertisers cover your monthly search bill, trading your privacy and using Google--we're only ten bucks a month!" So, pay for peace of mind. (do recognize $10 is an entire e.g. daily wage for some)
Google doesn't sell your data despite widespread misinformation/conspiracy theories, and I have more confidence in their opsec than Kagi
Only in a very pedantic sense. Google definitely sells the service of doing things based on your data. It is, in fact, their biggest and oldest revenue stream.