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Apple picks Gemini to power Siri

cnbc.com

531–540 of 674 posts

Re: Apple picks Gemini to power Siri

#531

I thought it was interesting that a Google flack stressed that the model would run on Apple's compute, and seemed to imply it might even run on-device. Allegedly this was said to allay the (expected) privacy concerns of Apple users who wouldn't want their Siri convos shared with Google. But I saw something else in that statement. Is there going to be some quantized version of Gemini tailored to run on-device on an M4…

You can already run quantized models without much friction, people also have dedicated apps for that. It changes very little for people because they everyone who wanted to do it already solved it and those who do not they dont care. It is marginal gain from consumer, a feature to brag about for apple, big gain for google. Users also would need to change existing habits which is undoubtedly hard to do.

Re: Apple picks Gemini to power Siri

#532

If nothing else, this was likely driven by Google being the most stable of the AI labs. Gemini is objectively a good model (whether it's #1 or #5 in ranking aside) so Apple can confidently deliver a good (enough) product. Also for Apple, they know their provider has ridiculously deep pockets, a good understanding and infrastructure in place for large enterprises, and a fairly diversified revenue stream. Going with An…

True. Also Gemini is the boring model, heavily sanitised for corporate applications. At least it admits this if you press it. It fits Apple here very well. Personally I wouldn't use it, it still belongs to an advertiser specialised on extracting user information. Not that I expect that other AI companies value privacy much higher. But clean smell also means bland smell.

I suspect you're exactly right about it being the most sanitized model.

I don't however like the idea of having Google deeply embedded in my machine and Siri will definitely be turned off when this happens. I only use Siri as an egg timer anyway.

This seems like a odd move for a company that sells privacy.

Re: Apple picks Gemini to power Siri

#533
post #523

Earlier quoted context omitted.

Weeeeelllll that was mainstream a long long time before they adopted it. And I'm still annoyed that the only devices with Lightning in our house are my Airpods en iPhone mini 12 and wife's iPhone 14 Pro. Always need to attach an adapter to my Anker chargers and powerbanks.

I think the person you’re replying to meant MacBooks. They were USB-C exclusively way before Windows machines.

Ah ok, yeah sure, that was nice (could have added an A and HDMI port in this case, but ok, they were early with that.)

Re: Apple picks Gemini to power Siri

#534
Personally for me, who is bought into the Apple ecosystem this is worrying. I am aware how PCC is supposed to work (which is the likely target platform) but the deal with Google of all the companies sends bad signal to consumers who are privacy focussed. If such a feature will be baked in without a way to switch it off, the next device will not be iphone or macbook or ipad.

Re: Apple picks Gemini to power Siri

#535

Personally for me, who is bought into the Apple ecosystem this is worrying. I am aware how PCC is supposed to work (which is the likely target platform) but the deal with Google of all the companies sends bad signal to consumers who are privacy focussed. If such a feature will be baked in without a way to switch it off, the next device will not be iphone or macbook or ipad.

You could disable Siri since the very beginning, why would all of a sudden it would not have the toggle to disable.

Re: Apple picks Gemini to power Siri

#538

If nothing else, this was likely driven by Google being the most stable of the AI labs. Gemini is objectively a good model (whether it's #1 or #5 in ranking aside) so Apple can confidently deliver a good (enough) product. Also for Apple, they know their provider has ridiculously deep pockets, a good understanding and infrastructure in place for large enterprises, and a fairly diversified revenue stream. Going with An…

Counterpoint: iOS’s biggest competitor is Android. They are now effectively funding their competition on a core product interface. I see this as strategically devastating.

Counterpoint: Google is paying Apple $20b/year to keep themselves as the default search engine in iOS. Android's biggest competitor is iOS. They are now effectively funding their competition on a core product interface. I see this as strategically devastating.

Re: Apple picks Gemini to power Siri

#540

If nothing else, this was likely driven by Google being the most stable of the AI labs. Gemini is objectively a good model (whether it's #1 or #5 in ranking aside) so Apple can confidently deliver a good (enough) product. Also for Apple, they know their provider has ridiculously deep pockets, a good understanding and infrastructure in place for large enterprises, and a fairly diversified revenue stream. Going with An…

Counterpoint: iOS’s biggest competitor is Android. They are now effectively funding their competition on a core product interface. I see this as strategically devastating.

It's strategically devastating because no small number of users choose Apple because they do not trust Google and now they have no choice but to have Google AI on-board their machines.

I respect Google's engineering, and I'm aware that fundamental technologies such as Protocol Buffers and FlatBuffers are unavoidably integrated into the software fabric, but this is is avoidable.

I'm surprised Google aren't paying Apple for this.

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