I expect this to be bad for everyone except Google if the ruling holds. Why? Mozilla and Apple will lose significant revenue from having Google as the default search engine and Google will no longer have to pay those billions. What's more, no one else can pay to be the default either (eg the short-lived Mozilla Bing deal). So what's going to happen? Most users will probably still use Google, nobody is getting paid an…
> They simply have a better product This is the key. I'm not saying Google couldn't be better. But if it were possible to build a better index of the Internet, Google would do it. Spam garbage overrunning the web is the underlying issue.
If the goal was to have the best index, they would actively punish sites that use SEO to push sites that are nothing more than auto-generated affiliate links to Amazon products. I quit using Google a while ago, because that’s all I was getting. I use Kagi now, which had no ads. Without this conflict of interest, I find things go better.