I know that wasn't their intention but thats what the message came across as. Some arm of the company doesn't allow people to speak up if they have reservations about something -> thats how that one made it through the quality filter. AKA there were people on the inside definitely knew that there would be a backlash on this but probably weren't allowed to speak up.
Apple apologizes for iPad 'Crush' ad that 'missed the mark'
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Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#532It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
If someone's reaction was literally debilitating, sure, that's probably pathological, but I don't think there's anything wrong with feeling strongly about something like this, especially when such advertising is specifically engineered to evoke an emotional response.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#533It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#534I really don't understand why the internet needs to turn everything into a stupid argument.. Who cares of an Apple ad...
I wonder how much of the outrage is just manufactured by a marketing firm. I noted that mainstream outlets were writing about the outrage when the youtube clip had just 70,000 views.
This outrage made the ad seen 10 times more than it would've been otherwise.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#535Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#536It’s not my place to tell anyone how they should feel about anything, but the number of comments here suggesting people had a strong emotional reaction to this does kinda worry me. How do those of you who feel so strongly about this ad get through daily life? If I was feeling so upset about something like this, life would be pretty bad. Genuine question. EDIT: I appreciate the amount of good-faith discussion on this…
I have strong positive and negative emotional reactions to things on a daily basis -- I sometimes tear up reading books to my children, have emotional responses to songs, that sort of thing. As I watched the video I found the destruction beautiful and heartbreaking. If it had been used as an artistic commentary on, oh I don't know, our underappreciation of good tools, the undermining of art under fascism, the dumbing…
I can still get a bit misty-eyed just thinking about reading "Love You Forever" or "Guess How Much I Love You", and my kids outgrew those books years ago.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#537Humans are complex. We do things that aren’t in our best interest, we make bad calls, change our minds, have split opinions about things. We’re hypocrites.
And that’s okay. We live in a complex world where the consequences of any decision have vast positive and negative effects, setting off further complex consequences. It can be overwhelming and while we probably want to live by a single, dependable, rational, reasonable code-of-ethics, often we’re just trying to make it through the day.
Re: Apple apologizes for iPad 'Crush' ad that 'missed the mark'
#538I’m struggling a bit to see why this ad is controversial.
They are destroying everything analog used by humans for fun and creativity, including a piano, a trumpet, paint, an arcade machine, synthesizers, and toys. In return we have one soulless bland iPad. If you have any object remotely similar to the ones depicted as destroyed, you will feel anger and pain at the sight of destruction.