This should be "hacked" by the regulator and not by the hackers. If they sold you a car with heated seats (so if the hardware is there), the heated seats should be available for the consumer to use.
So people should not have the option of paying less of paying less for less features? Everyone must pay for features that only a subset of customers use? You make a common argument that's deceptively anti-consumer. Yes, this can be abused - but that's a different argument.
They should, it's called buying a different car without those features installed.
>Everyone must pay for features that only a subset of customers use?
You are already paying for those features upfront as part of buying the car - there is no recurring expense to the manufacturer. If you do not want or are unable to pay for those features, you buy a different car without them installed.
What you're arguing for is for everyone to have to pay another monthly subscription, and conflating "paying more for a car" with "paying monthly for non-consumable resources for a car".