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Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

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Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#521

Earlier quoted context omitted.

The answer I always give to "tell us what you need help with" is "representative" or "speak to a human". I despise the automated systems that respond to that with "before we can route you to a human, we need to know what you're calling about". Fortunately, some of those will take the continued statement of "representative" as a sign that they should give up and give you a human to talk to. Not all of them, though.

Have you encountered those voicemail AI customer service representatives? Those can't route you anywhere so you're stuck talking to a robot. I was just trying to schedule my daughter's dentist appointment and had to spend 10 minutes talking to an AI when I could have found a time that worked in 30 seconds with a human. And at the end of the whole process, she got my daughter's name wrong. It was demoralizing.

I have yet to encounter a phone system that refuses to provide a human, at least within business hours. But I've encountered those online, definitely, that aggressively want to hide any way to reach a person for something that you know in advance will be outside their script.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#522

>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more. Before you think we did a bad job with our solution, I can tell you we wen…

How did you handle escalation to a human flow?

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#523

One of the best ads of seen is for the Ava AI Sales Agent. I have to stare at it because of its location near one of my favorite spots. They've found a model with dead eyes that perfectly capture the existential dread you feel as you see a future with fewer humans in your life, and instead it's just more machines. Not sure if that's their conscious intention, but somewhere along the creative process, some living soul…

Here are the ads in case anyone else was wondering: https://bmoutdoor.com/info/artisan-stop-hiring-humans-ai-cam...

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#524
post #506

Earlier quoted context omitted.

That includes a 58% majority of adults under 30. has roughly doubled since summer 2023. There are old people who might never use it. That said, my 70 year old parents use it sometimes. My bubble is working adults, which is likely more represented by the 58% under 30 figure. However, this was a year ago. I'm guessing adoption has accelerated even more in a year. It wouldn't surprise me if it's 50% overall by now and 7…

Looks like you're wrong about 2026 as well: https://www.pewresearch.org/internet/2026/06/17/americans-an... It's still a minority of adults who use chatbots, let alone are daily users. It took me approximately 2 minutes to look this up.

  About half of U.S. adults now use AI chatbots, up from a third in 2024

Looks like I'm right? Or are you hung up on the 1%?

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#525

Earlier quoted context omitted.

Have you encountered those voicemail AI customer service representatives? Those can't route you anywhere so you're stuck talking to a robot. I was just trying to schedule my daughter's dentist appointment and had to spend 10 minutes talking to an AI when I could have found a time that worked in 30 seconds with a human. And at the end of the whole process, she got my daughter's name wrong. It was demoralizing.

I have yet to encounter a phone system that refuses to provide a human, at least within business hours. But I've encountered those online, definitely, that aggressively want to hide any way to reach a person for something that you know in advance will be outside their script.

This one rings until it's about to go to voicemail, and then all of a sudden a fake dial tone starts and an AI agent picks up. I've only encountered this type for small business owners, like dentist offices and lawyers. But it doesn't seem like there is a way to reach the actual person. I could be wrong though.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#526
post #346

AI feels like “quick and cheap at the cost of quality” so I completely get why consumers would dislike it while business people love it.

The biggest one that jumps out at me is Amazon replacing their review search box with "Rufus", which searching the entire context of an item on Amazon, including descriptions, reviews, everything. It then wants me to ask it a question instead of doing a boring search for keywords. If I'm looking at a product and want to search the reviews for the keyword "battery life" and see what real, actual people are experiencin…

> Why is everything sanded down to "good or bad"?

Amazon's Sentiment Analysis of Product Reviews was one of the very first forays into ML that the company had. They just keep wanting to re-use it everywhere.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#527

Earlier quoted context omitted.

Assuming that's even remotely true, nerds were bullied for their use of computers. Now no one uses computers because only loser nerds use computers...

Sure but like.. talking to a chatbot is like the most un-nerdy in spirit thing you can do next to playing football. Nerds are, imo, attracted to esoteric complexity, long bouts of focused, actual, solitude getting to the bottom of the something. it's why they are stereotypically socially misadjusted sometimes. A "dork" is someone who likes AI a lot I think... They usually revolve more around a product or brand, and f…

I don't think you're familiar with the current state of AI tools then.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#528

>No customer or user wakes up and says, ‘I hope I get to talk to a chat bot or an AI agent today This is so true. I led the implementation of an AI customer service agent and even though management thinks it’s a great success the metrics tell a totally different story. Our customers hated it. I haven’t seen anything in tech that is hated more. Before you think we did a bad job with our solution, I can tell you we wen…

> metrics tell a totally different story. Our customers hated it.

Customers hating it only matters to decisions makers if it can causally be connected to lower profit in the next quarter. Otherwise, the immediate cost savings take precedence.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#529

Earlier quoted context omitted.

Is it really much different to how much artists got from radio? Most artists never got radio money because it went into a label slush fund and was spent retaining the tent pole artists.

The overall economics are wildly different. Radio didn't pay much, but it was promotion for the album. Spotify doesn't pay much, and it _replaces_ the album.

CD sales didn't pay much, because it all went to the labels.

Re: Sixty percent of US consumers say 'AI' in brand messaging is a turnoff

#530

Earlier quoted context omitted.

Hallmark built a brand on creating generic messages in card.

You're supposed to write an additional message inside the card...

I'm pretty sure you could do this with an AI card as well...
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