Why do you anthropomorphize companies? Is it to absolve individuals of responsibility? > We've all experienced watching a company we love or admire be warped and broken beyond recognition; until it's a husk of its former self, or worse. I wanted to understand why. And I wanted to know what all of us can do to stop that from happening.
I happen to think that organizations are literally alive. They are superorganisms. To be more scientifically accurate, they are examples of the class of beings which are "emergent intelligence." I don't think there's any way to talk about this without running into the problem of anthropomorphization. So I tried to be really careful with it in the book. You'll have to judge for yourself if you think I got it right. An…
I’d much rather we let things burn more quickly - there’s nothing sacred about these companies and no reason to believe they should not be transient.
When you try to halt every small forest fire, like we have done since 2008, then uncontrolled destruction becomes inevitable.
You’re too emotionally and financially invested in the status quo to be an instrument of change.