521–530 of 1001 posts
I hope Ternus can turn this ship. Apple wasted the last 5 years without any significant innovation/revolution or even without significant evolution. No groundbreaking change from iphone 12 pro in current iphone 17 pro. Before we had many groundbreaking features that redefined how you use smarphone: - gps - flashlight (yes everybody with flashlight in the pocket!) - front selfie camera + video calls - compass + accele…
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Apple’s software is the best in the non-free software world compared to Google's or Microsoft's, IMO. But that doesn't mean it can't be better.
Their software is better than most (if not all) of closed-source universe. That's true, but the problem is, they were better in the past. I'm using both Linux and macOS close to 20 years (Linux is even more than 20, IIRC), and macOS (aka Mac OS) used to be snappier, more stable, more uniform and had incredibly low number of papercuts around the UI. Now it has some nasty thorns here and there, while Linux is improving…
Tim Cook’s experience in logistics built Apple into the global hegemon it is today. I hope John Ternus’s experience with hardware can kick off a renaissance in both Apple hardware and software design. Mind you, Apple hardware is already amazing, but hopefully it can be even better with Ternus at the helm. Apple software is terrible, and hopefully Ternus can turn that around. I’m also hoping, without any evidence, tha…
The shareholders expect more profits. So no, the only way is ads and fees on the best sellers. If they can make 50B from ads in the iPhone in 12 months why invent a new device that will make pennies. Sorry folks, the math is brutal for the big corps. They cannot pivot and make cool things, the market demands to be milked until they bleed.
I’m curious Ternus’ views on services and the heavy hand Cook has had with them. I’d like to see Apple chill out a bit. Have them, but stop pestering users with in-OS ads and notifications to sign up. It’s been very off putting and cheapens the platform.
They should charge for it. If you buy the 'iPhone Max' for $1500, you get ads, and if you buy the 'iPhone Max ad-free' for $3800, you don't get any ads in the app store, apple maps, apple news, or the various other apple services you use on only that one device. Similarly, you need to buy the ad-free edition of the iPad to not get ads there, and the ad-free version of the macbook for no ads there, and each of them ca…
YouTube’s who platform is built to show ads and run by an ad company. They are likely going to be much more profitable than a few ads in the App Store and Maps, and I’ve read Premium users are more profitable than ad-supported users. They are charging $160/year after a recent price increase. The fee you’re suggesting would be over 14 years worth of payments.
Amazon lets users remove ads on Kindle for a 1 time fee of $20, and people keep Kindles a long time.
The goodwill alone would be worth more than $20, considering iPhones already have margin (unlike most Amazon hardware).
Apple has been using security as the tent pole feature to try and differentiate themselves from everyone else. One of the reasons all the other platforms feel insecure is that ads imply data collection. If they really want to “think different” they need to stop following the crowd and operate a system that doesn’t create the compromised incentives that ads tend to come with.
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Hardware people, in my very direct experience, are terrible at software. But we can hope.
Software people, in my very direct experience, are terrible at hardware... While in jest, I do think most software engineer's understanding of hardware abstractions is pretty poor and does disservice to the hardware they run on. I know between Moore's Law and Gate's Law which one I would prefer to be the industry standard... https://en.wikipedia.org/wiki/Andy_and_Bill%27s_law
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I don’t know if I would go so far as to say “monk-like”. He’s a college football die-hard. But he is a very chill dude. I wish more tech execs were in Cook’s mold. Reserved. Controlled. Calm. No Twitter beefs, no overt politics, no blow-ups behind closed doors.
> no overt politics Excuse me? Giving a literal gold trophy to the God-Emperor Trump is not politics?
I'm quite curious what Tim Cook's legacy will end up being. There is no question many of Apple's business experienced significant, impressive growth during his tenure. Amazing capital efficiency. There is also no question Apple lost product velocity. Few new products were launched, and those that were had mixed success. Tim was, at the end of the day, an elite financial operator. Apple shareholders were lucky to have…
His legacy is he used Apple to help build China into a technological powerhouse at the expense of American workers. https://www.npr.org/sections/planet-money/2025/06/17/g-s1-72...
Wow. Hopefully, Ternus will bring what he brought to Apple's hardware to their software. The hardware is leaps and bounds ahead of anything else, but their software gets worse and worse every generation. I'm glad to hear this.
I really hope they fire whoever is in charge of Liquid Glass. Whoever is leading Apple software has run out of ideas. Of all the countless things they could be doing in software, we got the useless Liquid Glass refactor.